Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which ones are being easily […]
Reflect Digital has launched an innovative new online tool to help measure how engaging content is on a website, using psychology models. Rate My Content analyses content across four core areas to assess audience engagement levels. It looks at how the content interests and involves readers, examines if it has a good balance of language […]
CHE Proximity has announced the launch of a new practice, CHEP Mixed Reality, which will be spearheaded by Charlotte Bruton. The new offering will leverage CHEP’s existing advanced engineering team currently organised across commerce cloud, marketing cloud, ad cloud and data cloud teams. Bruton is a Frost Collective alumnus and recent McCann National Digital and […]
Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]
Blend Media, which provides premium 360/VR content for brands including Disney and McCann, has launched Blend Market – a platform which helps clients find and hire skilled professional creators of immersive content and experiences across the VR/AR/MR spectrum. With the rapid advancement of new technologies and increasingly powerful mobile devices, major platforms including Facebook, Google […]
Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, announced the launch of a first-of-its-kind integration with global weather forecasting leader AccuWeather, bringing weather-based dynamic content triggers to Firefly’s smart media platform. Alongside the new partnership, the company is also expanding operations to the streets of Chicago, Illinois and […]
Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters. Tencent, which owns social media platform WeChat, will test this out on its own video platform. However, if this experiment is successful, more video platforms might be eager to […]
Mobile gamers in the UK are spending, on average, more than £40 a year on in-app purchases, with males between 25 and 34 spending around three times as much as the average across all age groups. Deloitte analysed the smartphone habits of 4,150 people aged between 16 and 75 in the UK and found that mobile […]
The daily use of voice assistants in the UK has risen significantly in the past 12 months according to new research. The survey of 1000 smart speaker owners in the UK was carried out by digital experience agency Code Computerlove and Mediacom North to benchmark changes in the use of voice assistants in the past 12 months. Seven out of […]
The future of beauty tech is upon us. A new report by Wunderman Thompson Intelligence, shows that the beauty industry is turning to science and technology to meet the consumer hunger for hyper-personalisation. The report, “Beauty Tech Futures”, found that new technologies help consumers stay in tune with their health. Over the last four years, the industry has seen a shift from a New Natural renaissance where synthetic […]
