Spotify is hoping to deliver another blow at rival Pandora, all in an effort to dominate the fast growing, $1.6 billion market that is digital audio advertising. The company says it’s running a test in Australia that will allow listeners to skip audio and video ads any time they want, as often as they want, allowing them […]
Amazon announced an open source release of the Alexa Automotive Core (AAC) SDK, or Auto SDK, to help automakers integrate Alexa voice control into cars and their infotainment systems, screens often used for navigation, media, or climate control. The software development kit is free for download on GitHub and is optimised for bringing Alexa to […]
Magic Leap, the much-buzzed-about and secretive augmented reality firm, has finally released its headset to developers, although the AR device will only be available in six US cities. Magic Leap One Creator Edition costs $2,295 (£1,781) and is a standalone AR system that incorporates a wearable computer and head-mounted display. The headset is currently only […]
Cyber Communications Inc. (CCI) and SpotX have inked a deal which will see the adtech platform bring its programmatic solutions to television networks in Japan. The deal will see the country’s main broadcasters like Nippon Television Network Corporation, TV Asahi Corporation, Tokyo Broadcasting System, Fuji Television Network and TXN Network adopt SpotX’s solutions for video […]
L’Oréal has been investing heavily in augmented reality (AR) over the past year, and now its teaming up with Facebook to bring scale to its efforts. The Urban Decay owner is now L’Oréal has been investing heavily in augmented reality (AR) over the past year, and now its teaming up with Facebook to bring scale to its […]
Samsung has formed a long-term partnership with Spotify that will enable Samsung users to take advantage of ‘a seamless listening experience between devices’. As a result of the agreement, people will be able to link their Samsung and Spotify accounts to play music across all devices. Spotify will also become a prominent part of the […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]
San Francisco-based community interest app MrOwl has partnered with Indian cricketer Virat Kohli. Cricket has recently become one of the fastest growing sports in the US. As part of the deal, Virat will share exclusive personal content on the app. The partnership will see Kohli encourage fans to create content ’branches’ about their interests with […]
TV and movie streaming firm Roku has brought its free streaming service to the web in the US, meaning that anybody with a PC, mobile phone, or tablet can access the service. The Roku Channel was launched back in September to offer free, ad-supported movies and TV shows to Roku device owners. Now, those without […]
Apple Music is rolling out a new discovery mix called the Friends Mix, which updates every Monday. It collates 25 songs that your Apple Music friends have been listening to. The mix is appearing for some users across Apple’s platforms and does not seem to be tied to iOS 12 or any other beta software […]