AdAsia Holdings, the seven month-old tech vendor-agency hybrid, has opened in two new markets – Vietnam and Indonesia. Country managers have not yet been confirmed for the Jakarta and Ho Chi Minh City offices. The agency says that its rapid expansion has been fuelled through client demand, with Taiwan the next launch target for the fast-growing […]
Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced that Codoon, the largest sports social platform, has engaged Taptica for its Facebook social offering to drive qualified user installs in the US, UK, Canada, Australia and more […]
Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated ‘TV + Mobile’ campaigns compared to ‘TV only’ campaigns. The multiscreen approach is seen to deliver significantly higher impact on stimulating purchase intent in consumers in addition to being more cost-effective as compared to […]
Go2mobi, one of the first mobile programmatic advertising platforms, announced a partnership with Neustar, a trusted, neutral provider of real-time information services. The partnership brings together the latest innovations in mobile DMP and DSP technology including highly accurate and up-to-the-minute insights and audience data. The partnership gives marketers and media planners better optimization capabilities and […]
The worst moment of your adolescent life may have been the year that you were told you were too old to go trick-or-treating. (Just ask my 13-year-old son!) Hershey’s TAKE5 helps adults get back into the trick-or-treating game with Take or Treat, a mobile site that lets people knock on their phone for free candy. […]
Music streaming service Spotify has begun serving vertical video ads using its new format ‘Branded Moments’, which launched in beta in October. Like a number of the service’s other ad format, Branded Moments offers users 30 minutes of commercial-free listening afterwards, but Branded Moments is the first video unit from the streaming firm to use […]
Sabio mobile announced it is entering into a strategic partnership with Boron5 (A Thunder Cloud Marketing, LLC. Brand). The marketing alliance will position the innovative mobile platform to better identify African-American consumers on mobile devices. Boron5 is a brand marketing and storytelling company. Founded by seasoned marketing executive George Haynes, Boron5 is a team of […]
With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]
Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. The report data showed that companies […]
Airmarket announced a new advertising format that will revolutionise the way brands engage with customers on their mobile devices by combining hyper-location data with programmatic technology. They will give advertisers access to a global network of beacons to deliver personalised, targeted advertising to consumers based on their real-time location. Device users will receive notifications on their […]