HelloFresh, the global leading provider of fresh food at home, has launched a new campaign breathing fresh life into the often-underused medium of radio advertising. The World’s Fastest Recipes campaign, created by XXS Amsterdam, launched in the Netherlands on Monday October 17th. It uses smartphone technology to share recipe inspiration with a wide audience – […]
R/GA London, the company for the Connected Age, is working with the Unilever oral care brand, Signal Pepsodent, to drive worldwide behavioural change in just 21 days with a free service which encourages parents and children to brush their teeth together and develop good brushing habits for life. “Little Brush, Big Brush” is one of […]
Groupama Insurance and Saatchi & Saatchi Italy has released their latest campaign ‘SantinoSafetySystem’ which uses innovative technology to help prevent road accidents caused as a result of texting while driving. The anti-text and drive technology comes in the guise of ‘Santini’ which are traditional holy cards that many car owners in Italy adorn their dashboards […]
Nobody likes receiving junk texts – but what if a potential customer indicated they wanted to hear from you? That appears to be Google’s thinking behind click-to-message ads, a new AdWords feature that invites consumers to send SMS text messages to companies that provide products or services they might be interested in using. “If you’re […]
Techstars Seattle graduate Leanplum has raised $29 million in a Series C round, led by Canaan Partners with participation from Kleiner Perkins and Shasta Ventures. It’s a big round for the startup company, which left Seattle for San Francisco shortly after graduating from the Techstars program in 2012. The latest round brings total funding in Leanplum […]
Xaxis, the world’s largest programmatic audience company, announced the launch of native ad specialist plista in Singapore and Taiwan. Part of the Xaxis portfolio, plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across […]
POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of a new in-app mobile retargeting product suite. POKKT adds this formidable suite to its progressive mobile ad platform, giving advertisers the ability to remarket and defined audience segments and niches efficiently. Commenting on the development, Manish Tewari, POKKT’s […]
Facebook’s newest batch of tools is designed, in part, to help fill any weekend night voids on its users’ calendars — whether it’s with a night on the town or a pizza delivery. “It’s Friday night. You don’t have plans. I’ve got a babysitter ready to go. What do I do?” said Andrew “Boz” Bosworth, […]
A fitness tracker designed for wheelchair users has won the Grand Prix at the Dadi Awards, which celebrated 10 years of recognising the UK’s finest digital work at a ceremony in London on October 19. Accenture’s app was described by judge and executive creative director at StartJG, Patrick Baglee, as fulfilling “a clear need” and […]
Flipboard announced 65 new publications available on its platform through partnerships with publishers Bonnier, Rodale and The Enthusiast Network (TEN). The new titles, such as Motor Trend, Working Mother and Runners World, add breadth and depth to the topics people follow on Flipboard. In the months ahead Flipboard will add more sources and important voices […]