MediaBrix, a fast-growing startup whose software delivers “moment-based” mobile advertising, is going after one of the most difficult demographics in the ad business – teens. MediaBrix gives advertisers a chance to target people based on what is happening when they are using an app, as well as on the emotions commonly associated with those circumstances. […]
Flipboard launches Storyboard, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging […]
PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time. In fact, it is mobile that has driven the growth in overall digital ad spend, which has seen a 16.4% rise – the highest first-half […]
WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US. Triad’s gross revenues were over US$500 million for the year ended December 31, 2015 with net revenues of […]
Over 30,000 people petitioned for the addition of a taco emoji to the current collection of emojis. These expressive images have evolved from yellow, googly eyed balls to highly-detailed, racially-diverse faces. But why settle for one visual representation of a culture when you can have a full catalogue of emojis tailored specifically to a country’s […]
Background: Paintworks is a 12 acre (522,720sqft) mixed-use development in Bristol. Paintworks is expanding: the current work will provide around 6,700 square metres of new employment and commercial floor space, 11 live/work units and 210 houses and apartments. This work is being undertaken for housebuilding company Crest Nicholson in association with Verve. A further phase will […]
If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of […]
Kargo today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP). The partnership enables Adelphic’s clients to purchase premium ad space through Kargo’s alliance of top publishers – including The New York Times, Hearst, and CBS Interactive – and reach more than 186 million consumers in the […]
Reading this on your smartphone? Company advertising departments will be pleasantly unsurprised. Consumers’ obsession with their smartphones meant that firms increased their mobile advertising budgets by 56 per cent year-on-year to £1.7bn in the first half of 2016. This means that 36p in every £1 spent on internet advertising now goes on phones, up from […]
Friso by Friesland Campina is a trusted brand across the world by mums and “mums-to-be”. This trust originates from years of nourishment and love to ensure the products are of utmost quality. Hence it is very important for Friso to get the right information about mums and their infants – so as to allow the […]