Adyoulike’s native advertising supply side platform (SSP), using the OpenRTB 2.3 standard to deliver in-feed native content programmatically, has integrated with The Trade Desk’s platform to further expand the digital advertising ecosystem for advertisers and publishers alike. This will take place through Adyoulike’s programmatic native advertising service, Adyoulike Exchange.
Francis Turner, Adyoulike UK MD & CRO, comments: “The Trade Desk enables buyers of advertising to deliver effective and efficient campaigns through its omnichannel buying platform. This partnership will provide it with access to even more publishers worldwide, using programmatic technology to create highly-targeted in-feed native advertising.”
Joel Livesey, Director of Partnerships EMEA at The Trade Desk adds: “Our integration with Adyoulike expands upon our native targeting capabilities in Europe, and around the world. We believe this collaboration will bring enhanced value to the global campaigns being executed across channels and devices on our platform.”
The integration with The Trade Desk will further enhance Adyoulike’s SSP and streamline the process of buying and selling native advertising programmatically and at scale.
Adyoulike integrates across publishers seamlessly to deliver in-feed brand content in the heart of editorial content and user experience. In 2015 the company recorded annual turnover of more than €10M. It is estimated that native advertising will be worth almost $23 billion annually in North America and almost $14b in Western Europe by 2018.