The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023

The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023

The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. That according to a new study by award-winning market research solution firm, Reportlinker.  Major factors driving the market include increasing use of mobile device applications […]

VICE Media signs exclusive global partnership with Teads

VICE Media signs exclusive global partnership with Teads

Teads, The Global Media Platform, announced an exclusive global partnership with VICE Media to deliver both video and viewable display advertising across VICE brands. With a focus on disruptive storytelling that pushes boundaries, VICE is the leader in producing and distributing high quality youth content, connecting with hundreds of millions of young people every month. […]

Mobile channels offer new growth opportunities in the online video ad space, says Frost & Sullivan

Mobile channels offer new growth opportunities in the online video ad space, says Frost & Sullivan

The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetisation technologies among both content owners and advertisers. The targetability, personalisation capabilities, and interactivity offered by online video advertising solutions are expected to drive the $30 billion market toward $120 billion by 2023. Frost & […]

Advertising coalition extends standards for better mobile and desktop ads globally

Advertising coalition extends standards for better mobile and desktop ads globally

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in countries […]

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]

Over 3bn people will use RCS by 2023, as business spend grows to more than $18bn

Over 3bn people will use RCS by 2023, as business spend grows to more than $18bn

A total of 1.01bn people will use rich communication services (RCS) messaging across 168 mobile operators around the world by the end of next year, according to research from Mobilesquared. This is expected to grow to 3.23bn across 486 mobile operators by the end of 2023. The report identifies that only 5.7 per cent of brands and businesses […]

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Nasdaq First North-listed Crunchfish extends the cooperation with LLVision, one of the leading AR-companies in China. LLVision will offer Crunchfish’s software for touchless gesture interaction as default in their new AR-platform. The first two customers to commercially deploy the platform are Digital China, the largest integrated IT service provider in China, and Siveco China, developer […]

Pinterest hires former Athleta exec Andréa Mallard as first CMO

Pinterest hires former Athleta exec Andréa Mallard as first CMO

Pinterest announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap’s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration […]

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