Internet advertising will exceed half of global adspend in 2021, says Zenith report

Internet advertising will exceed half of global adspend in 2021, says Zenith report

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published on July 8. That’s up from the 47% of global adspend that internet advertising will account for this year, and 44% in 2018. However, the growth rate is […]

Digital audio ad spend set to pick up ‘significantly’ over next year, according to Global’s DAX

Digital audio ad spend set to pick up ‘significantly’ over next year, according to Global’s DAX

Advertising investment in digital audio can be expected to grow significantly in the UK over the next 12 months, with the majority of advertisers admitting they will pump more money into the channel. A survey of 215 senior and mid-level executives at leading media agencies and UK brand owners, commissioned by Global’s DAX and conducted […]

Global study reveals four key trends shaping consumer behaviours online

Global study reveals four key trends shaping consumer behaviours online

There are four key trends shaping contemporary consumer behaviour, according to a major global study carried out by media agency UM.  Wave X Remix Culture tracked social and digital media usage and motivations from more than 56,000 active internet users across 81 countries and found that the four key behavioural trends (and underlying findings) are: ‘Resist’ – Six […]

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]

Booming internet ads power faster global adspend growth, says Zenith

Booming internet ads power faster global adspend growth, says Zenith

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]

Dark social is influencing travel-related purchase decisions

Dark social is influencing travel-related purchase decisions

One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]

Global brand leaders feel overwhelmed by the challenges posed by social media

Global brand leaders feel overwhelmed by the challenges posed by social media

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level. According to research by global social media agency, The Social Element, many global brand leaders feel […]

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