Dark social is influencing travel-related purchase decisions

Dark social is influencing travel-related purchase decisions

One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]

Global brand leaders feel overwhelmed by the challenges posed by social media

Global brand leaders feel overwhelmed by the challenges posed by social media

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level. According to research by global social media agency, The Social Element, many global brand leaders feel […]

AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer unveils new performance index for 2019, ranking the top media sources in mobile advertising

AppsFlyer, the global leader in mobile attribution and marketing analytics, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 […]

New agreement with IX Reach enables SG.GS to expand global connectivity solutions

New agreement with IX Reach enables SG.GS to expand global connectivity solutions

SG.GS, the global network provider with a focus on Asian interconnectivity has extended its network reach into Europe, North America, Africa and the Middle East through a collaborative partnership agreement with IX Reach. The agreement gives SG.GS and its customers access to all of IX Reach’s 170+ global network locations including its 11 Metro DWDM […]

Global native advertising market set to be worth over $400BN by 2025

Global native advertising market set to be worth over $400BN by 2025

ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025. This represents […]

The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023

The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023

The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. That according to a new study by award-winning market research solution firm, Reportlinker.  Major factors driving the market include increasing use of mobile device applications […]

VICE Media signs exclusive global partnership with Teads

VICE Media signs exclusive global partnership with Teads

Teads, The Global Media Platform, announced an exclusive global partnership with VICE Media to deliver both video and viewable display advertising across VICE brands. With a focus on disruptive storytelling that pushes boundaries, VICE is the leader in producing and distributing high quality youth content, connecting with hundreds of millions of young people every month. […]

Mobile channels offer new growth opportunities in the online video ad space, says Frost & Sullivan

Mobile channels offer new growth opportunities in the online video ad space, says Frost & Sullivan

The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetisation technologies among both content owners and advertisers. The targetability, personalisation capabilities, and interactivity offered by online video advertising solutions are expected to drive the $30 billion market toward $120 billion by 2023. Frost & […]

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