Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising across all media. To […]
In a world of direwolves, white walkers and dragons, there’s one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions. Created by Catch, a digital creative agency in London, GoTBot is a Facebook Messenger chatbot created in solidarity with all the secondary characters you forgot […]
Google has launched Triangle, an Android app for managing mobile data usage, in a pilot in the Philippines. Triangle enables users to monitor their data usage and, for participating networks, check their remaining balance. Perhaps the biggest draw, though, is the ‘Data Saver’ feature for controlling unwanted background data. Users can block individual apps from […]
MoPub, Twitter’s mobile ad exchange, is looking to get stickier with the buy side. Following five months of beta testing, it launched a solution that aims to help marketers aggregate inventory types based on performance and to target them programmatically. Advertisers that want a lot of installs, for example, can take advantage of the “high-CTR […]
Parken Zoo in Eskilstuna, Sweden, is using AR to raise awareness of endangered species and environmental issues among its visitors. The zoo has created virtual animals, which take real species and create fantastical variations on them to show how they would have to adapt to survive problems like deforestation, poaching and climate change. For example, a […]
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through Facebook Messenger in the past, Teads’ technology now allows the brand […]
Researchers at Google’s experimental unit, Area 120, say they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications. The unit showed a prototype of the still-nameless product in a blog post co-authored by Google product manager Aayush Upadhyay and associate project manager Neel Rao. The demonstration video showed a cube floating […]
For the first time, over-the-air broadcast radio has the ability to accompany an advertising or marketing message with search-like functions to serve up additional information or coupons and discounts on mobile phones. The Westwood One app, NextRadio, is free to consumers on the Android platform and in often comes native on phones. The advertising platform […]
Siri, Alexa, Cortana, Google Assistant and their like are undeniably on trend: Since the market launch in 2015, Amazon alone has sold well over eight million Echos and Echo Dots in the USA and now Apple has jumped on board the smart loudspeaker movement with the HomePod. According to a current Statista analysis, around 17 […]
Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019. We caught up with Josh Stivers, Director of Product Management […]
