OneWeb has forged a new alliance with Airbus to develop in-flight 5G services that will enable passengers to continue using their smartphones and other devices in the air, via satellite links. “The Seamless Air Alliance will usher in a new era of innovation for airlines on all routes,” the companies said in a joint statement […]
As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Paris region, in partnership with digital innovation agency IRM, is launching a campaign using Snapchat filters during its annual Fashion Week. The project forms part of French President Emmanuel Macron’s plan to transform […]
Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and a more conversion focused customer experience. The Bentley Collection is a range of luxury clothing, accessories, gifts and items for the home that embody the essence of the Bentley marque. Products are available to buy via Bentley dealerships and […]
Google has announced the launch of two tools aimed at improving businesses’ mobile performance and released the results of a mobile benchmarking study. The company is launching a Speed Scorecard that will allow brands to compare their mobile site speed to that of other companies in 12 countries. Additionally, Google says its new Impact Calculator […]
Verizon subsidiary Oath has begun rolling out four new ad formats, which were initially announced back in December 2017, with a focus on augmented reality (AR), native advertising, and social. The AR mobile ad unit has been designed by Oath’s Ryot team and is powered by Yahoo Gemini. It enables consumers to click to access […]
Mobile advertisement accounted for the largest share in the South Korean advertisement market for the first time last year with mobile ad spending exceeding 2.2 trillion won ($2 billion). According to the nation’s leading advertising agency Cheil Worldwide, total ad spending rose 1.8 percent from a year ago to 11.1 trillion won last year. The […]
The Malaysia Premium Publishers Marketplace (MPPM) has officially launched in partnership with adtech platform Innity to provide advertisers with more control to layer on their own data, audience insights and program advertising. This is the first publisher-led programmatic advertising marketplace platform in Malaysia. The new partnership will see MPPM, which is made up of eight […]
To make further inroads in China, Google has partnered with three Chinese Original Equipment Manufacturers (OEMs) to bring its Augmented Reality (AR) service to the country. The company’s AR SDK for Android “ARCore” was launched in full in China following its announcement in November. According to Google, there are 100 million devices that support ARCore […]
Microsoft and Xiaomi have signed a memorandum of understanding (MoU) to work closely in cloud computing, AI, and hardware. It has so far been uncommon for a US company to partner with a Chinese company on artificial intelligence, but it definitely makes sense as both countries are the biggest markets for those products and services. […]
The younger small business owners are, the more likely they are to build a mobile app to support their business, according to a new survey by Clutch, a B2B ratings and reviews firm. Fifty-five percent (55%) of millennial-owned businesses have a mobile app, compared to 13% of small businesses owned by baby boomers. However, even […]