The O2 Arena in London will be turned into a testbed for 5G networks later this year, allowing visitors to experience the possibilities of next generation networks. Operator O2, which has agreed a ten-year extension to its sponsorship of the iconic venue in North Greenwich, will start with select locations within the O2 before providing blanket […]
OCBC, a Singapore-based bank, has launched the ability for customers to do day-to-day banking tasks via the app and Apple’s Siri. According to the bank, customers with the app can now log on and command Siri to help with banking tasks by using their voice. Using the service, users can check their bank account balances, […]
To give businesses more insight into the measurement tools used to calculate the impact of advertisements on its platforms, Facebook has introduced new labels on some of its metrics. “Starting today, we will begin labelling some metrics in Ads Manager as ‘estimated’ or ‘in development’, to provide more clarity on how they are calculated and […]
Social media marketing platform Sprinklr has integrated with Viber, a cross-platform instant messaging app, giving brands the chance to reach the app’s over 900m users. Through the integration, brands will now be able to reach, interact, and engage with customers on Viber and analyse their interactions directly via Sprinklr. Brands can post text, images, stickers, […]
Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have met the Gold Standard’s three criteria: reducing ad fraud by implementing the […]
Huawei, a global technology leader, has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car. The ‘RoadReader’ project pushes the boundaries of Huawei’s object recognition technology and puts the learning capabilities, speed and performance of its AI-powered devices to the test. Unlike other driverless cars, […]
Twitter’s spam bot issue isn’t new, but it came to a head when it was revealed that thousands of Russian troll accounts used the platform to influence the 2016 Presidential elections. Now, the company has announced a set of changes and new developer guidelines meant to fight off automated actions and to make it harder […]
Commerce marketing technology company Criteo has released findings from its Global Commerce Review for Q4 of 2017. It analyses shoppers’ activities, behaviours and preferences across all devices and browsing environments. The report, which highlights a growing reliance on apps among shoppers, reinforces the “mobile-first” mindset, and will help inform omnichannel commerce marketing strategies worldwide. Criteo […]
VSP Global announced the launch of Level smart glasses, featuring activity-tracking technology seamlessly embedded inside the temple of an optical frame. The technology tracks activity via an accompanying smartphone app, and as users reach daily step goals they earn points redeemable for a donation of vision care services to individuals in need. “We’re thrilled to […]
Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers. To use it, publishers will need to embed a piece of code across all their pages, and will be able to turn it on and off without having to change the code. Google promises that […]