Facebook announced that Creative Hub will be available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples of outstanding mobile creative across Facebook and Instagram. Creative Hub is a tool for ideating, experimenting, sharing and building great creative ideas on mobile that launched in June at Cannes […]
After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi. Chatbots are an emerging technology that leverage messaging habits to help businesses communicate more efficiently […]
In collaboration with Surf Life Saving Australia, Samsung Electronics Australia has recently launched and piloted Pocket Patrol – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on Australia’s beaches, rips. The pilot program for Pocket Patrol took place from October 22 […]
Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. As the ‘Fixer’ brand, Direct Line wanted to solve the issue […]
Innity, leading online media and ad tech provider in APAC today added five new mobile ad formats to its mobile advertising offerings – Mobile Cube, Mobile Grow, Mobile Cards, Mobile Underlay and Mobile Canvas, allowing advertisers the opportunity to reach target audience on mobile devices. Mobile Cube: The ad is displayed as a 3D cube […]
Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so. According to a Criteo survey, 36% of online traffic for major retail, e-commerce and travel companies in India, comes from mobile […]
Every day millions of selfies are posted and shared, without a thought given to the risks they may pose. But what few realise is that advances in technology have turned every camera and selfie taken with it into a data mine ripe for hackers to excavate. Today, Ubisoft and AKQA launch the Watch Dogs 2: […]
When James Hilton left his job as marketing director of Weight Watchers in 2006 to start a mobile advertising business, Inside Out Mobile, he was told by his colleagues he was crazy. Four years later his once small company was bought by M&C Saatchi to become M&C Saatchi Mobile, and today plays in an industry […]
The Swedish pharmacy chain ‘Apotek Hjärtat’ has launched a VR app for pain relief. ‘Happy Place’ distracts the brain from focusing on temporary pain through a virtual world. The app is available for free download in Oculus Store and available to try in selected Apotek Hjärtat pharmacies. Years of research and several independent studies show […]
R/GA London, the company for the Connected Age, is working with the Unilever oral care brand, Signal Pepsodent, to drive worldwide behavioural change in just 21 days with a free service which encourages parents and children to brush their teeth together and develop good brushing habits for life. “Little Brush, Big Brush” is one of […]