Eurostar, the high-speed rail service, recently promoted its new London-Paris train with an Instagram campaign. The work by AKQA on the @LaVieOnBoard Instagram account showed a canvas of 200 images showing what it is like to be on board the new train. Here is a deeper look at the project and its impact: Insight With […]
After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In […]
Traditional hand-held tour guides may soon go the way of the dinosaur at museums. The Natural History Museum in London is one such museum that is exploring the use of mobile apps to give visitors a more personalized and relevant experience. More than 5.6 million people walk through the Natural History Museum’s doors each year […]
Advertising as we know it in the world today is far evolved from the original marketing efforts used to inform consumers of products and services. As the digital age finds its footing, we’re constantly coming up with new and more intricate ways to reach out to specific markets, exhibit our prowess and prove ourselves to […]
Samsung has launched a new video campaign to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe. The campaign aims to capture the different ways the tablet PC can be used by real people. Created by Cheil UK, the campaign is themed around the idea of ‘empowering you,’ championing the younger […]
Online marketplace eBay is one of the first retailers to try Google’s AMP, which allows mobile sites to load as fast as possible on smartphones. eBay Inc. is making sure its mobile site not only loads fast, but loads instantly. The online marketplace recently updated some of its mobile pages with Google Inc.’s Accelerated Mobile […]
After designing, launching and analyzing their first virtual reality (VR) campaign, users are more inclined to look straight ahead and to the right, says mobile marketing platform StartApp. Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on the front and […]
Photography brand Polaroid is attempting a digital rebirth with a new iOS app, Polaroid Swing, that enables people to create and share one second-long moving photos with a single tap. The free app, which launches today, is backed by some of the biggest names in tech and photography. “Human beings see the world in short […]
National Geographic Traveller (UK) have released a brand new Photography Magazine app and Kaldor is excited to announce its launch using Pugpig. The digital magazine offers a behind-the-scenes look at some of the fantastic travel photography from National Geographic Traveller, including previously unpublished images from their photographers around the world. Their fully responsive app is […]
The indie sock seller, Stance, in partnership with Zambezi, won the mobile category’s gold award at the 2016 Cannes International Festival of Creativity, for its Star Wars sock line’s innovative online shopping experience. Stance had to compete with large name brands such as Target and Walmart, who were spending loads on promoting their own Star […]