Macy’s is prepping an AI shopping assistant on the back of a new partnership with IBM. The new system, called Macy’s On Call, is a mobile tool that will help shoppers find their way round 10 US stores piloting the system. Customers will be able to ask select questions such as where certain brands and […]
Nissan’s Virtual Face Paint App ‘Nissan Olympics Die Hard Fan‘ has gone Global, allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the Olympics this summer. The app has 2,000 designs that fans can use to paint their face via their […]
It’s no longer only restaurant food and cabbies that smartphone users can order to their door – a new doctor “delivery service” app has been designed, which allows patients to request a general practitioner to arrive at their home within an hour and a half. GPDQ – GP Delivered Quickly – is a start-up company, […]
4Info, the mobile advertising technology firm, has just released its brand new Mobile Advertising Benchmarks which provide marketers with guidance on what matters most for mobile adverts. Based on benchmarks across 136 mobile campaigns, the report compares benchmarks across seven categories: baby, beverage, food, general merchandise, health and beauty, over-the-counter and pet as well as […]
After years of work, travel startup Hopper is seeing strong growth, says Frederic Lalonde, the company’s co-founder and CEO. The startup, which has offices in Montreal and Boston, makes an app that helps users save money on airfare by telling them when to buy tickets in order to get the best price. So far, it’s […]
Snapchat confirmed the acquisition of Bitstrips, rumoured for several months, in a blogpost announcing integration between the two services. This means users can download the Bitmoji app and sign in using Snapchat for the first time, as opposed to solely with an email address. They can also share their Bitmoji selves on Snapchat, as well […]
According to Survey Monkey, Amazon saw app usage skyrocket on Prime Day. Amazon’s mobile app saw its usage increase by 35% last week, thanks to an influx of consumers wanting to cash in on Prime Day deals on July 12, according to new data from Survey Monkey. The e-commerce giant debuted Prime Day last year as […]
Beauty brand L’Oréal has launch a new emoji keyboard that lets mobile users share styles in a single symbol. The ‘Beaumoji’ keyboard includes 130 emojis from its extensive brand portfolio, which includes Urban Decay, Nyx, Giorgio Armani Beauty, and Essie. The keyboard joins a pool of over 250 other mainstream brand emoji keyboards like Dove, […]
Nearly 7.5m people are being left behind in the UK’s mobile revolution, as poor signal, slow connection speeds and a lack of access to digital services splits Britons in several ‘digital classes’, governed by age, location and other factors. According to Experian’s ‘Mosaic Digital’ study, which aims to uncover the UK’s digital landscape, consumer habits […]
Former TBWA Singapore and JWT Singapore creative Karan Dang has just released a new campaign from his new agency 180LA. It’s Dang’s first digital project since he joined 180LA as digital creative director a few months ago. To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual […]