Ad Fraud to cost advertisers $19 billion in 2018, representing 9% of total digital ad spend

Ad Fraud to cost advertisers $19 billion in 2018, representing 9% of total digital ad spend

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. Ad Platforms Need to Break Out of Walled Gardens Juniper’s new research, Future […]

Partner Communications Selects Atrinet’s NetACE Platform to Automate FTTH Service Delivery

Partner Communications Selects Atrinet’s NetACE Platform to Automate FTTH Service Delivery

Atrinet Ltd. announced that Partner Communications, one of the largest service providers in Israel, has selected Atrinet’s NetACE to provide an efficient way to automate, optimize and assure its network services across multiple network layers and its multi-vendor network equipment. NetACE will play the pivotal role in the next-generation Partner Communications OSS solution to create […]

Debenhams invests in mobile ‘on demand’ beauty pioneer blow Ltd.

Debenhams invests in mobile ‘on demand’ beauty pioneer blow Ltd.

Debenhams has made an investment into blow LTD., one of the UK’s largest and fastest growing ‘on demand’ beauty services provider. The exclusive UK partnership enables Debenhams to accelerate its presence in the £4bn Beauty Services market, an ambition set out in its Debenhams Redesigned strategy in April. Debenhams will hold a minority stake and […]

Twitter is testing a lighter version of its app for countries with limited connectivity

Twitter is testing a lighter version of its app for countries with limited connectivity

Earlier in 2017, Twitter launched a mobile web service aimed at areas around the world with poor connectivity called Twitter Lite. Now, the microblogging site is testing an app version of its lighter mobile site. The Twitter Lite app is currently being tested on Android in the Philippines, a nation where the speed of mobile networks, the use […]

Truecaller introduces Ads Manager to reach out to advertisers

Truecaller introduces Ads Manager to reach out to advertisers

Truecaller, a popular mobile app which provider caller information, has announced the launch of a new self-serving platform — Ads Manager. The platform will allow businesses to manage their ad campaigns themselves. With the launch of this new platform in India, brands or advertisers will now be able to advertise their products and services in […]

Deliveroo suffers huge loss despite 600% growth

Deliveroo suffers huge loss despite 600% growth

Food delivery app firm Deliveroo saw revenues grow 611% in 2016 as the takeaway app expanded around the world, but losses rose from £30.1m to £129.1m. Seen as one of Britain’s brightest tech start-ups, it posted sales of £128.6m in 2016, according to accounts filed at Companies House. The company, incorporated under the name Roofoods, […]

Airbnb and Resy Team Up to Offer In-App Restaurant Reservations

Airbnb and Resy Team Up to Offer In-App Restaurant Reservations

A great meal shared with friends, old or new, can make a trip special. That’s why, starting September 22, you can book a table at nearly 650 restaurants across the United States directly through Airbnb, powered by Resy. The ability to book reservations at a curated selection of restaurants is part of our ongoing commitment […]

Young’s Beer Celebrates Brewery’s 186th Anniversary with Free Pint Promotion

Young’s Beer Celebrates Brewery’s 186th Anniversary with Free Pint Promotion

Young’s Beer is launching a special campaign this week that celebrates the brewery’s 186-year anniversary, called Young’s Day, with the offer of a free pint for all. Beer lovers can claim a free pint from of any of the Young’s beers, including Young’s Bitter and Young’s Special, simply by downloading the Young’s On Tap app. […]

Google and HTC Announce USD1.1 Billion Cooperation Agreement

Google and HTC Announce USD1.1 Billion Cooperation Agreement

Google and HTC Corporation announced a definitive agreement under which certain HTC employees – many of whom are already working with Google to develop Pixel smartphones – will join Google. HTC will receive $1.1 billion in cash from Google as part of the transaction. Separately, Google will receive a non-exclusive license for HTC intellectual property […]