Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages

Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages

After its first few months offering dozens of chatbots, Kik says users have caught on and exchanged nearly 2 billion messages with brands, entertainment companies and publishers on the platform. According to statistics released on August 4, by the Canadian messaging app, users have exchanged 1.8 billion messages with the more than 20,000 bots created by […]

Twitter extends conversational ads to all advertisers and launches ‘Instant Unlock’ option

Twitter extends conversational ads to all advertisers and launches ‘Instant Unlock’ option

Twitter has introduced a new feature, Instant Unlock Card, to its conversational ads, which roll out to all advertisers on August 4 after a seven month beta. The social media platform first introduced conversational ads – which contain call-to-action buttons, inviting users to share personalised versions of a brand’s content with their own followers – in January, […]

QR Code-style Scannable Ads Coming to Snapchat

QR Code-style Scannable Ads Coming to Snapchat

Snapchat is reportedly developing a new ad product based on scanning print materials or another screen with the smartphone camera, QR code-style, in order to unlock content in its app. According to The Information, a potential use case would be as a way of accessing special offers. The product is set to roll out this autumn – unless […]

Pushing the boundaries of the mobile web – AKQA’s “La French Touch”

Pushing the boundaries of the mobile web – AKQA’s “La French Touch”

INSIGHT For their 300th anniversary, Martell wanted to unveil a new La French Touch limited edition that showcases L’Art de Vivre in a contemporary way. IDEA AKQA were tasked to bring people on an unexpected journey by creating unique packaging that transforms into an interactive 360° mobile experience. The user guides the Martell Swift by […]

Mitsubishi turns smartphones into steering wheels in dual screen interactive experience

Mitsubishi turns smartphones into steering wheels in dual screen interactive experience

Former TBWA Singapore and JWT Singapore creative Karan Dang has just released a new campaign from his new agency 180LA. It’s Dang’s first digital project since he joined 180LA as digital creative director a few months ago. To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual […]

Facebook Adds More Refined Targeting for App-Install Ads

Facebook Adds More Refined Targeting for App-Install Ads

Much has been said in 2016 about the decline of apps, with reports saying that the boom in app downloads is declining, if not over. In May, the top 15 apps saw downloads decline 20% on average in the U.S., according to research from Nomura and SensorTower. But as more and more people perform more actions […]

Mobile video jumps 39% to become dominant viewing platform

Mobile video jumps 39% to become dominant viewing platform

Mobile devices will become the main platform globally for viewing online video in 2016, according to the latest forecast from ZenithOptimedia. The Publicis Groupe media agency’s Online Video Forecasts 2016, says consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablet computers. This compares to […]

Warburtons Celebrates 140 Years in 140 Emojis

Warburtons Celebrates 140 Years in 140 Emojis

Warburtons launches its latest social media campaign, ‘#140Years’, which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character feature in order to celebrate the history of Britain’s favourite bakery brand – adding a fun and rewarding element to the extensive online conversation that […]

The World’s First Augmented Reality Fine Artist

The World’s First Augmented Reality Fine Artist

30 year old artist Scarlett Raven unveils her ambitious, groundbreaking visual arts experience, The Danger Tree this summer. Scarlett is the first oil painter to work in the exciting world of augmented reality and reveals the deeply personal process of creating her multi-layered, experiential art. Working exclusively with Blippar, world leaders in the field of augmented […]