To step up its efforts to rival Google’s unified payments interface (UPI) application Tez, digital payment company Paytm is now pushing for the QR code to become the primary method of acceptance of payments using either UPI or debit cards at zero cost. The Indian government recently subsidised the charges on debit card payments that […]
A new report published by Brightpearl, a provider of retail management systems that helps high-growth retailers streamline back-office operations, finds an enormous gap between omnichannel importance and adoption and its effective execution. The findings, taken from a report entitled ‘The State of Omnichannel’, a survey of 352 retail leaders in the United States, shows that […]
The monetisation of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application. Facebook introduced click-to-Messenger Facebook ads in November 2016 as part of its launch of version 1.3 of its Messenger […]
Criteo has unveiled the findings from two third-party studies it commissioned, as part of the company’s new initiatives to create an open commerce marketing platform. The studies examined the value of data and the strength of shared pools of knowledge within the industry, and is a timely reminder for Australian brands that they need to […]
Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google. New features include the ability to summarise the two opposing sides of contentious questions, and another that measures how many reputable sources are behind a given answer. Speaking at the Everyday AI event, Reddit co-founder Alexis Ohanian […]
Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]
Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]
A new game has been released by the BBC. Doctor Who Time Vortex VR gives players the chance to pilot the TARDIS through the depths of the space-time vortex inside a virtual reality version of the show’s title sequence. The game is a VR reboot of the successful Time Vortex 360 mobile game released earlier in […]
More than 58% of video plays globally – a record – occurred on mobile devices in the third quarter of 2017, per the Q3 2017 Global Video Index released by Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetising video. This represents the sixth consecutive quarter in which […]
Southeast Asia’s Internet economy is set to hit $50bn in 2017, outpacing earlier growth expectations by 35% and well on track to realising a $200bn internet economy by 2025, according to a report released by Google and Temasek Holdings, the Singapore government’s investment vehicle, called the ‘e-Conomy Southeast Asia Spotlight 2017’. The report found that […]