Facebook opens AR platform and ‘World Effects’ to all developers

Facebook opens AR platform and ‘World Effects’ to all developers

Eight months after debuting the AR Studio tool and Augmented Reality Camera Effects platform at its F8 developer conference, Facebook has opened the platform up to developers around the world as the solution leaves its private beta test. Developers will now be able to create AR experiences that make use of the Facebook Camera tool, […]

Microsoft AI services race ahead with Cheetah Mobile

Microsoft AI services race ahead with Cheetah Mobile

Microsoft has partnered with Cheetah Mobile to bring its AI technology to the mobile internet firm’s own products – commencing with its Cortana virtual assistant. The disembodied helper will be baked into Cheetah’s own mobile CM Launcher app, the first such launcher app to incorporate Cortana, with plans already in train to extend usage to other apps such as Cheetah […]

New Forrester and AppsFlyer Study Reveals Enterprise Marketers Significantly Exposed to Mobile Fraud

New Forrester and AppsFlyer Study Reveals Enterprise Marketers Significantly Exposed to Mobile Fraud

In a recent commissioned study conducted by Forrester Consulting on behalf of AppsFlyer this November, marketers were surveyed about their top challenges and goals for mobile marketing in the upcoming year. In this survey, Forrester polled 250 marketers whose companies spend at least $1 million a month on digital advertising. The survey also dove deep into the issue of […]

Apple acquires music-recognition app Shazam for a reported $400M

Apple acquires music-recognition app Shazam for a reported $400M

Apple officially confirmed it’s acquiring the music recognition app Shazam, according to Buzzfeed. The purchase is the latest acquisition for the world’s largest tech company. First launched in 1999, Shazam has grown significantly over the last several years. Once specifically devoted to music recognition, Shazam now accepts audio and visual clips to identify songs, movies, and […]

Ogury unveils new machine learning algorithm Lituus

Ogury unveils new machine learning algorithm Lituus

Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]

Google beats Facebook as top referral source for publishers

Google beats Facebook as top referral source for publishers

Google has surpassed Facebook as the primary source of referral traffic for web publishers in a reversal of fortunes for the tech titans since the beginning of the year. Data provided by digital analytics specialists Parse.ly highlights the diverging fortunes of both tech giants with Facebook’s share of external traffic referral slumping from 40 to […]