Over the past several years, Facebook has devoted a considerable amount of its resources towards developing chatbots. It has made several advancements in this area, but is now focusing its efforts on improving conversational abilities. Despite their label, chatbots aren’t very good at making small talk. In a recent report, Facebook’s researchers pointed to several […]
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. The Joint Industry Committee for Web Standards (JICWEBS) will continue to drive brand safety efforts in […]
Amazon has released an ad for the Echo Spot on YouTube. The ad called “Be Together More” is only a minute long, and it’s full of feels. The commercial tells a heartfelt story about a grandma who is left home alone with her cat after a visit from her family. She’s gifted an Amazon Echo […]
Google parent company Alphabet has a new business and it’s all about cybersecurity. Chronicle is an independent business under the Alphabet umbrella and it’s aimed at helping companies find, track and stop cyber attacks. With two branches — a cybersecurity and analytics platform, as well as a malware intelligence service called VirusTotal — Chronicle will […]
UK ad viewability levels reached 56 per cent in the final quarter of 2017, the highest level since the second quarter of 2014. According to ad verification company Meetrics, the proportion of banner ads that met minimum viewability guidelines rose from 52 per cent to the 56 per cent achieved in Q4 2017, meaning levels […]
Telecommunications company Ericsson has partnered with local Swedish public transportation and technology providers to conduct a six-month trial of two electric self-driving shuttle buses on public Stockholm roads. The goal is to test how the autonomous vehicles perform under real-word conditions for an extended period alongside cars, cyclists and pedestrians. The fully-electric buses can carry […]
A week after renewing its partnership with Eros International, Reliance Jio, the Mukesh Ambani-led telecom operator has now joined hands with ALTBalaji, the over-the-top (OTT) content provider, to offer the latter’s content on Jio Cinema and Jio TV – a move aimed at countering Bharti Airtel, which has been making efforts to bolster its content play […]
BuzzFeed has signed a licensing deal with China’s Bytedance Technology Co, which will help the American publisher circumvent the country’s firewall and enter the Chinese market. The Chinese publisher owns Toutiao, a news and videos aggregator platform, and Xigua, which focuses on short video clips. It currently has about 200 million daily active users around […]
You can’t escape ads online because they’re often the primary source of revenue for publishers and content creators. Google runs one of the largest ad businesses online and it routinely improves the controls that users have over their online ad experience, to ensure that a balance is struck between ads and user experience. Google has […]
One of the best Pizza in Ireland just got better. Platform Pizza, rated number one by readers of The Irish Times, has launched an digital ordering and delivery service with the help of Preoday. The restaurant has a huge fan base which have rated it number one in Bray, Co. Wicklow on Trip Advisor, and previously voted it the […]