Instagram now supports GIFs in Stories

Instagram now supports GIFs in Stories

After months of rumors and limited rollouts, Instagram is officially adding GIF support to its Stories feature. You can now plaster dancing cats and flying cheeseburgers over your photos and videos. The options are endless with hundreds of thousands of moving stickers to choose from thanks to GIPHY integration. Instagram is also announcing an upcoming […]

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]

Pedigree and Colenso BBDO Make Selfies Even More Fun For Dogs With The SelfieSTIX App

Pedigree and Colenso BBDO Make Selfies Even More Fun For Dogs With The SelfieSTIX App

Following the success of Pedigree SelfieSTIX – A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX […]

Baidu, Alibaba and Tencent set to dominate programmatic ad spend in China

Baidu, Alibaba and Tencent set to dominate programmatic ad spend in China

Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic […]

Vungle Announces Self-Serve Platform for Mobile Advertisers

Vungle Announces Self-Serve Platform for Mobile Advertisers

Vungle, the leading performance marketing platform for in-app video ads, announced its new Self-Serve platform for advertisers. The Vungle Self-Serve Platform enables anyone to set up campaigns and automatically create videos and manage assets and targeting. The global in-app advertising market is expected to grow dramatically in the coming years to $201 billion according to App Annie’s Global App […]

Snapchat Stories are coming to the web

Snapchat Stories are coming to the web

Snap calls itself a camera company, and now it’s taking a big step towards the proliferation of content beyond the confines of Snapchat. As rumoured, the company will allow iOS and Android users to share select stories outside of the app (the same way you’d share a mobile web link or tweet). At launch, the […]

eSports comes to Facebook following exclusive deal with ESL

eSports comes to Facebook following exclusive deal with ESL

Facebook has signed an exclusive deal with ESL, the world’s largest eSports organisation, to bring streaming coverage of two of the top eSports competitions exclusively to Facebook this year. One of ESL’s flagship circuits, ESL One, will be broadcast on Facebook starting this week with the ESL One Genting 2018 event in Malaysia. A weekly […]

Nielsen Brandbank launch “hero image” service to boost grocery m-commerce

Nielsen Brandbank launch “hero image” service to boost grocery m-commerce

As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly. The firm’s new Mobile Ready Image Service solves the fundamental, but often-overlooked, problem that standard pictures used on websites of how grocery […]