Facebook has signed an exclusive deal with ESL, the world’s largest eSports organisation, to bring streaming coverage of two of the top eSports competitions exclusively to Facebook this year. One of ESL’s flagship circuits, ESL One, will be broadcast on Facebook starting this week with the ESL One Genting 2018 event in Malaysia. A weekly […]
As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly. The firm’s new Mobile Ready Image Service solves the fundamental, but often-overlooked, problem that standard pictures used on websites of how grocery […]
In Vodafone Ireland’s latest spot, the idea was to champion family firsts and how the future is brimming with possibilities. Even those which you’d never expect. In this sweet story, we find a mum introducing her partner to her son for the first time. We then follow the three of them on a journey, as […]
Hatch, the mobile games-on-demand service spun out from Rovio, has made its debut in the UK and Ireland with open beta access for Android users via Google Play. On Hatch, users can discover and instantly play a broad selection of high quality, premium games from more than 100 developers and publishers. Square Enix Montréal is […]
You’ll soon be able to pay for your oBike rides using Grab’s mobile wallet, GrabPay, thanks to a memorandum of understanding (MoU) announced on January 22 between the two technology companies. As part of the partnership, oBike will integrate GrabPay into its mobile app. As part of a number off new joint initiatives to be […]
Amazon is finally opening its checkout-free brick-and-mortar convenience store to the public, nearly a year after it originally planned to open its doors. Amazon Go is an 1,800 square foot automated store based at Amazon Seattle headquarters. The store relies on sensors and cameras to detect what items shoppers have taken from the shelves, […]
Spotify recently launched its new multimedia format, Spotlight, which introduces visual layers to complement the listening experience for podcasts, audiobooks, news, and other audio content. Spotlight gives fans a deeper insight to their favourite artists, playlists, books, publishers and more by offering contextual visual elements, such as photos, video and text, that appear as users […]
Text messaging is often read as cold and is toneless. In commemoration of the brand’s foray into China, Downy introduced: Scent by Downy. Because scent triggers emotions and Downy Unstoppables is one of the most popular in-wash fragrance beads, the Procter & Gamble-owned brand found a way to communicate and introduce these scents in one […]
Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]
Facebook will prioritise news that is trustworthy, informative and local from trusted sources to combat fake news, strengthen relationships, and engage in active conversations with users. According to Facebook founder Mark Zuckerberg, Facebook will take feedback from users to further tackle sensationalism, misinformation and polarisation. Zuckerberg, in a post on Facebook, said:”As part of our […]