UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
Alex Oxlade-Chamberlain is the first to try Three’s hyper-immersive Call of Duty 5G experience and loves it
Liverpool footballer Alex Oxlade-Chamberlain became the first to try out Three’s new Call of Duty 5G experience, playing the latest instalment of the gaming phenomenon, Call of Duty Modern Warfare which is released on Friday, October 25. Three gave the England international and avid ‘COD’ fan the exclusive chance to experience 5G through one of the most […]
Mobile gamers spend more than £40 a year on in-app purchases, according to Deloitte
Mobile gamers in the UK are spending, on average, more than £40 a year on in-app purchases, with males between 25 and 34 spending around three times as much as the average across all age groups. Deloitte analysed the smartphone habits of 4,150 people aged between 16 and 75 in the UK and found that mobile […]
Snapchat looking to launch gaming platform
Snap Inc. plans to announce its long-rumoured gaming platform for developers in April. The mobile game platform, internally codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to a person familiar with the matter. The new games initiative will be unveiled at Snap’s […]
Facebook takes on Twitch, YouTube with addition of gaming hub to main app
Facebook has decided it’s time to double down on gaming and attempt to lure gamers away from platforms such as Twitch and YouTube. The social network is rolling out a hub for all things gaming-related in the shape of a tab dedicated to gaming within its main app. The ‘Facebook Gaming’ tab will take up residence […]
Google introduces app campaigns in Google ads; enhances mobile gaming
Google recently announced new solutions to increase the lifetime value for the marketers. Now, it’s easier than ever to re-engage marketers with their audience and take advantage of a new, smarter approach to monetisation. Sissie Hsiao, VP of Product, Mobile App Advertising, says, “Let’s face it, the majority of players that marketers acquire aren’t going to […]
Google’s 2018 Halloween Doodle is also its first multiplayer game
The world’s biggest search engine is getting into the Halloween spirit with a special playable Google Doodle. While Google has busted out game Doodles in the past (including for Halloween 2016), this is the first time the information giant has made a multiplayer game that players can jump into with other people online. Think of […]
Harry Potter: Hogwarts Mystery Launches First Multiplayer Event: Duelling Club
Who: Jam City, a Los Angeles based mobile games studio, in partnership with Warner Bros. Interactive Entertainment’s Portkey Games, a label dedicated to creating new Wizarding World mobile and video game experiences that place the player at the center of their own adventure, inspired by J.K. Rowling’s original stories. What: Wands at the ready! Players […]
Survey of gamers finds half view blockchain as the future of games, half think it’s too complex and expensive
Blockchain game and collectables publisher BitCrystals has published the results of its first-ever survey of gamers and their attitudes to blockchain and cryptocurrencies. With blockchain and cryptocurrencies gaining an increasing amount of attention within the game industry, BitCrystals undertook the survey to try and better understand this fast-emerging sector. With more than 500 responses collected […]
Pocket Gamer launches in the Middle East
Steel Media Ltd and Maysalward have announced the launch of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene. The two companies revealed a partnership that will see PocketGamer.me published as a sister site to the long-running PocketGamer.biz, a leading b2b mobile games industry site. PocketGamer.me will serve the Middle […]