Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants across the UK are paying to become Pokemon Go destinations in a bid to lure gamers through their doors. Business forking out £100 a day for virtual creatures to be found on their premises are reaping the rewards of the trade dubbed ‘Pokémonomics’. London burger restaurant Maxwell‘s said its revenues have risen […]

App ad revenue surpasses mobile web in APAC

App ad revenue surpasses mobile web in APAC

Mobile apps are driving mobile advertising in APAC, according to the Opera Mediaworks mobile marketing report 2016, and significantly more in Singapore and Thailand. According to the report, mobile ad revenue from apps was higher than mobile web in almost all APAC markets, with Singapore and Thailand over indexing on in-app investments by almost 13 […]

Samsung extends ‘Made for Samsung’ programme to game developers

Samsung extends ‘Made for Samsung’ programme to game developers

Global tech giant Samsung announced that its ‘Made for Samsung’ programme for promoting mobile apps will be extended to independent game developers. That means that game developers will get considerable marketing and tech support from Samsung if they bring exclusive titles to the South Korean company’s mobile platforms. Mihai Pohontu, vice president at emerging platforms at […]

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]

Domino’s DXP delivers pizza through Instagram-based games

Domino’s DXP delivers pizza through Instagram-based games

Domino’s Pizza is looking to game Instagram — literally. The pizza delivery chain has brought its delivery vehicle, the DXP, to Instagram via a click-through game called “DXP Adventures.” The campaign was designed to make the DXP a household name. When players tap the tag “start_the_adventure” in the Domino’s promoted Instagram post, they will be […]