The Gang appoints Joel Edström as Head of Platform Strategy to drive business expansion

The Gang appoints Joel Edström as Head of Platform Strategy to drive business expansion

The Gang, a developer studio specialising in creating bespoke immersive gaming experiences, has appointed Joel Edström as its new Head of Platform Strategy to drive business growth and unlock further opportunities in the gaming and user-generated content (UGC) landscape. In his new role, Edström will spearhead the development and execution of a strategy aimed at […]

Top Brazilian streamers join WARRIOR, a huge streamer program powered by Streamcoi

<strong>Top Brazilian streamers join WARRIOR, a huge streamer program powered by Streamcoi</strong>

Streamers representing top Brazilian gaming brands are joining WARRIOR, a huge Brazilian streamer program. WARRIOR will create a unique opportunity for brands that want to reach gamers effectively, while streamers will be able to monetise their content and grow. The project will be powered by Streamcoi, technology that helps manage and monetise streamers and is […]

Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience

Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner

Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience

AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive to monetize their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly integrated into the gameplay of Wolves Interactive’s endless arcade game series Traffic Tour and Motor Tour as […]

Adverty Wins Third US Patent For BrainImpression, Bringing Ad Viewability Technology To Gaming On Mobile, TV Screens And The Wider Metaverse

Adverty AB (publ) has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform and now covers every screen used in traditional gaming and the so-called ‘Metaverse’ - from mobile phones, tablets and TVs to next-generation devices used for virtual and augmented reality.

Adverty Wins Third US Patent For BrainImpression,  Bringing Ad Viewability Technology To Gaming On Mobile, TV Screens And The Wider Metaverse

Adverty Wins Third US Patent For BrainImpression, Bringing Ad Viewability Technology To Gaming On Mobile, TV Screens And The Wider Metaverse

Adverty Establishes Local Presence In Turkey, As Istanbul Emerges As The Hottest New Gaming And Tech Hub In Europe

Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities in the world.

Adverty Establishes Local Presence In Turkey, As Istanbul Emerges As The Hottest New Gaming And Tech Hub In Europe

Adverty, the leading in-game platform for advertisers, media agencies and game developers, has established local presence in Istanbul, with two new hires, a Director of Programmatic Sales and a Director of Publisher Growth, as the city emerges as the largest gaming hub for Europe, boasting a wide collection of gaming studios and unicorns. Turkey is […]

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