Debenhams drives ‘digital first’ strategy for beauty

Debenhams drives ‘digital first’ strategy for beauty

Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market.  The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]

L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

Global beauty and cosmetics brand L’Occitane has adopted AI-powered personalisation on its mobile website, presenting changing products to users based on their behaviour in a social newsfeed-style experience, and resulting in a 159 per cent increase in conversion rates. The AI-powered platform was created by personalisation specialists Qubit, who used its Aura solution to bring the brand’s in-store […]

Target’s AR ‘studio’ helps you try on makeup at home

Target’s AR ‘studio’ helps you try on makeup at home

Target has unveiled a Beauty Studio feature that uses augmented reality to try a selection of cosmetics (including lipstick, blush and eyelashes) on Target’s desktop and mobile websites as well as kiosks in 10 retail stores. Tech from YouCam maps the products to a shopper’s face either in real-time or through a photo. Target is […]

Paramount unveils AR beauty experience for ‘Sherlock Gnomes’

Paramount unveils AR beauty experience for ‘Sherlock Gnomes’

Perfect Corp. has announced its second collaboration with Paramount Pictures surrounding the release of the new movie, Sherlock Gnomes, in theaters March 23. The interactive augmented reality movie-themed beauty experience is now available in Perfect’s YouCam Makeup, YouCam Fun, and YouCam Perfect apps, inviting fans to virtually try on curated looks inspired by the movie’s characters. […]

L’Oreal buys an augmented reality beauty app maker

L’Oreal buys an augmented reality beauty app maker

L’Oréal has announced its acquisition of ModiFace, an augmented reality beauty app maker based in Canada. The company says that this decision is part of its digital acceleration strategy to give its 34 international brands the tools they need to succeed in this competitive digital environment. Modiface has plenty of experience working with big cosmetics […]

Samsung and Shea Glover uncover Gen Z reactions to being called beautiful

Samsung and Shea Glover uncover Gen Z reactions to being called beautiful

Samsung Galaxy has joined forces with Shea Glover for a schmaltzy but touching recreation of the influencer’s 2015 film ‘People react to being called beautiful’, capturing the moment strangers from the Generation Z strata react to the compliment. The collaboration with Glover, a young director and ‘social anthropologist’, aims to tap into young people’s craving […]