Tapad, a leader in cross-device marketing technology, announced a new global partnership with Sizmek, the largest independent buy-side advertising platform delivering impressions that inspire. By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate, cross-device messaging at global scale in a privacy-safe environment. Combined with Sizmek’s existing data enablement, creative […]
Google reintroduced AdWords on November 16, tweaking existing features and adding new ones that are intended to assist marketers in promoting products and services just in time for the holidays. “The platform has been redesigned in Material Design, Google’s design language used in apps like Google Maps, Photos and Inbox. The company built the platform […]
Facebook remains as committed as ever to the creator community and on November 17 the social media giant launched an app built and dedicated specifically for them. “We are really excited by the ways creators are already finding success on Facebook, and now, we’re happy to share the launch of the Facebook Creator App and […]
November 2nd was All Soul’s Day in The Philippines. A day when families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight. The deluge of families also means huge traffic in these areas. It becomes difficult to get out for food. And food […]
Drawbridge, a leading people-based identity management company, announced that it is enhancing addressability and measurement on TV by deepening its cross-device data integration with The Trade Desk, a global technology platform for buyers of advertising. Brand and agency clients using The Trade Desk Platform can use Drawbridge’s Connected Consumer Graph to extend their first-party mobile […]
Black Friday 2017 is heading toward being the biggest mobile shopping day so far, as increased time spent in-app leads to more dollars spent across the retail spectrum. Total time spent on shopping apps on Android devices is set to grow by over 45 per cent in the US from the two years prior, according […]
Google Maps has gotten an updated look. The driving, navigation, transit, and explore maps have gotten a refresh so that important information is shown more clearly. Gas stations will now appear more prominently during navigation, as will train stations on transit maps. When you schedule an event using Google Calendar, get a reservation confirmation in […]
Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]
Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward. The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up. The innovation in this chatbot is the back end ordering system’s integration […]
Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on November 16. Dynamic ads for auto, like Facebook’s other dynamic ad products for ecommerce and travel, allow advertisers –auto manufacturers and car dealerships, in this case – to retarget auto intenders and create lookalike audiences […]
