McDonald’s and Leo Burnett Manila help feed families with the McDelivery Pin on All Soul’s Day

November 2nd was All Soul’s Day in The Philippines. A day when families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight.

The deluge of families also means huge traffic in these areas. It becomes difficult to get out for food. And food deliveries face the complication of no exact addresses.

So McDonald’s, and their agency Leo Burnett Manila, created the giant McDelivery Pin which serves as a convenient pick-up point for food deliveries.

One simply orders via the McDelivery app. The McDelivery Pin is searchable in online maps so it’s easy to find.

Source: Campaign Brief Asia

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