Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward.
The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up.
The innovation in this chatbot is the back end ordering system’s integration with the front end bot interface, which was built by Indian technology-centric digital marketing agency, AliveNow.
While the bot was expressly created for the purpose of this event, the Pepsi Bot-tler could serve to inspire many food- and drink-ordering systems that are looking to increase engagement and efficiency.
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