Facebook is running a small test to let users post their Instagram Stories directly as a WhatsApp Status. The new feature will let users post decorated photos, videos and GIFs on WhatsApp, which will disappear after 24 hours. “An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp,” TechCrunch […]
The monetisation of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application. Facebook introduced click-to-Messenger Facebook ads in November 2016 as part of its launch of version 1.3 of its Messenger […]
Attempting to rectify India’s shortage of safe blood, Facebook has introduced new features which will help connect blood donors and blood receivers. According to a blog post, the features will roll out on 1 October, which coincides with National Blood Donor Day. These will appear on the News Feed and allow users to sign up to […]
Facebook-owned WhatsApp has launched a pilot that will let businesses communicate with the messaging service’s one billion daily users, with reports suggesting it will launch a dedicated app for small-to-medium businesses (SMB). More than three years have passed since Facebook agreed to purchase the messaging service for $19bn, and it has now given the first […]
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps. According to a report in AFTV News, the encrypted service could integrate SMS, video and voice calls, stickers, gifs and emojis, games, photo sharing, ‘@mentions’ and photo and video filters. The service […]
WhatsApp is reportedly working to launch P2P (person-to-person) payments within its messaging app, starting in India. According to The Ken, Facebook is currently looking for a head of digital transactions with knowledge of India’s biometric ID system Aadhaar, UPI (Unified Payments Interface), and BHIM, a cross-bank payment app launched in the country at the end of last year. […]
Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp. The integration of WhatsApp within iAdvize enables online shoppers to contact a brand’s customer service team directly in the WhatsApp discussion thread and allows then to ask questions via private messages. Customers can find all past […]
Even considering all of the advances in retail messaging in 2016, Agent Provocateur’s rollout of the first ever WhatsApp brand campaign is sure to turn heads—especially those of the couples the campaign is geared towards. Agent Provocateur claims that through the Ménage à Trois WhatsApp feature, the British lingerie retailer will become the first ever […]
Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on […]
Facebook-owned messaging giant WhatsApp will begin to share data including users’ phone number with its parent company, as part of plans to allow businesses to send messages to users. It will be the first time the messaging service has connected users’ accounts to the social network to share data. Starting from today, the billion-plus users will be […]