Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. On August 1st, NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of […]
Instagram and Amazon are proving to be serious challengers to the Google–Facebook duopoly, with digital marketers choosing to invest more-and-more in the platforms, according to research from Marin Software. Over 450 B2B and B2C digital marketing professionals were surveyed in the US and the UK and it was found that, though paid search (39 per cent […]
The increasing popularity of smartphones and the development of new 5G technologies is expected to boost the US mobile market to reach $224bn by 2024, according to a new report from GlobalData, a data and analytics company. “Market penetration and traffic data consumption are set to increase with 97 per cent of the US population […]
Just months after Google retired its unsuccessful social network, Google +, the company is launching Shoelace, a hyperlocal network for finding activities and friends in the user’s location. Currently, Shoelace is invite-only, and solely available in New York City. In order to activate their account, New Yorkers will need an invite code. Shoelace users are able […]
Experts in brand measurement and customer analytics from UNiDAYS, a leading Global Student Affinity Network, have utilised their market-leading access to millions of college and university students around the world to create an index that measures Gen Z’s affinity for a range of leading brands. The AFFDEX covers 12 industries and is built on insights […]
Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]
Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change. TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customised, captivating and compelling marketing and branding campaigns. US-based […]
Video advertising software and insights leader Pixability announced the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram, and Connected TV platforms like Amazon. The PixabilityONE platform can be used by brands and […]
Hungry and thirsty 7-Eleven customers who use the 7NOW delivery smartphone app to order their favourite products now have more freedom to stay in the moment. With the latest app update, the world’s largest convenience retailer has set up thousands of locations, called 7NOW Pins, that enable customers to receive delivery where it’s convenient for them. This proprietary technology […]
The Smithsonian Channel wants to take people to the moon, and they’re doing it through augmented reality (AR). Smithsonian Channel’s new moon landing AR app is a way for consumers to celebrate the 50th anniversary of the moon landing by sharing personalised content socially. The app is a companion piece to the original series ‘Apollo’s Moon Shot,’ and offers […]