Hyundai to promote its all-new 2020 Sonata at Music Midtown Festival with Live Nation’s AR experiences

Hyundai to promote its all-new 2020 Sonata at Music Midtown Festival with Live Nation’s AR experiences

On June 20, at the Cannes Lions International Festival of Creativity, Live Nation, a leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe. This September, at the 25th annual Music Midtown festival, Hyundai will […]

Into Z Future: Understanding Gen Z, the Next Generation of “Super Creatives”

Into Z Future: Understanding Gen Z, the Next Generation of “Super Creatives”

Raised with online creative tools and entrepreneurial platforms to broadcast their creations, Gen Z is defining a new era of influence and creative communication. This group, ages 13 to 22 years old, are already monetizing their outputs, building empires, e-zines, communities and more—all while using visual tools like those available on Snapchat to propel their […]

Facebook suspends app pre-installs on Huawei phones

Facebook suspends app pre-installs on Huawei phones

Facebook is no longer allowing pre-installation of its apps on Huawei phones, the latest blow for the Chinese tech giant as it struggles to keep its business afloat in the face of a U.S. ban on its purchase of American parts and software. Customers who already have Huawei phones will still be able to use […]

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify the places and activities that generate the greatest joy […]

Swrve and KeyPoint partnership yields 248 per cent growth in monthly app usage

Swrve and KeyPoint partnership yields 248 per cent growth in monthly app usage

Swrve, a real-time customer engagement platform, has helped KeyPoint, a Silicon Valley-based full-service, not-for-profit credit union, achieve 248 per cent growth in monthly app usage, prompting both companies to further expand their partnership. Swrve helped KeyPoint achieved such growth by sending hyper-relevant push notifications, launching geo-triggered campaigns, and sending detailed in-app messages. With the help of Swrve, KeyPoint […]

Social media campaign for The United State of Women’s 2019 Ambassador Program boosts recruitment by 70%

Social media campaign for The United State of Women’s 2019 Ambassador Program boosts recruitment by 70%

United State of Women revealed how an inclusive, intersectional social media campaign has helped to boost new applicants for its Ambassador Program by 70%. Created by branding and design studio Trollbäck+Company, the #RaiseHerVoice campaign shows how a strong creative idea, well executed across social media, can deliver a remarkable return on investment. The campaign, which […]

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne, a Taptica, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. The report provides full-year […]