Mintegral, a leading AI-driven, programmatic and interactive advertising platform, launched its new self-service offering called the “Mintegral Advertiser Ad Platform,” for European and US advertisers targeting customers in China and APAC region. This new self-service platform enables advertisers to create, target, track and manage their own campaigns all by themselves, harnessing approximately 900 million data points captured […]
Twitter announced new restrictions to its ad policies that restrict the publishing of sponsored political and issue tweets. The social platform set these rules for the US only, in light of social media’s recent issues with the bad actors exploiting looser measures since the 2016 presidential campaign. After Twitter and Facebook announced restrictions to these types of ads […]
As families unpack from summer vacations and prepare to send kids off for a new school year, marketers are hard at work crafting holiday campaigns to entice mobile users and amp up engagement this season. According to the second annual YouAppi Mobile Holiday report, one-third of mobile marketers have already begun preparing this year’s holiday […]
The New York Public Library (NYPL) has launched a new feature to its Instagram account: turning its Stories feature into a place to host actual stories. This feature, which NYPL has called ‘Instanovels’, shall include classic works starting with Lewis Carroll’s Alice in Wonderland, formatted for the mobile space with illustrations throughout to enhance […]
Lyft wants to make it easier for people to get events on time and with the minimum effort. The ride-hailing firm has penned a deal with SeatGeek to enable Lyft users to be able to book rides through the event ticket marketplace’s app. Not only do users have the ability to book rides through the […]
Mobvious, the company specialised in providing digital advertising solutions to the US Hispanic market, and recently acquired by Prisa Brand Solutions, has been placed at the third spot on the Hispanic Fact Pack 2018 ranking as one of the networks with the highest reach within the Hispanic market in the United States. According to Ad […]
Google One, first announced at Google I/O 2018, is Google’s new all-in-one subscription package for Drive storage, online support for services, and other handy perks. After a few months in an invite-only beta, it’s now open to all in the US. Google One’s subscription prices aren’t a far cry from the previous Google Drive storage […]
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% […]
Magic Leap, the much-buzzed-about and secretive augmented reality firm, has finally released its headset to developers, although the AR device will only be available in six US cities. Magic Leap One Creator Edition costs $2,295 (£1,781) and is a standalone AR system that incorporates a wearable computer and head-mounted display. The headset is currently only […]
San Francisco-based community interest app MrOwl has partnered with Indian cricketer Virat Kohli. Cricket has recently become one of the fastest growing sports in the US. As part of the deal, Virat will share exclusive personal content on the app. The partnership will see Kohli encourage fans to create content ’branches’ about their interests with […]
