NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer Many comedy lovers […]
In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, creative by BBH. Joshua Benge, KFC […]
UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum, with predicted growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017. This increase in spending takes the industry to an investment of £18.8 billion in 2017, according to the […]
Cadw, the Welsh Government’s historic environment service, has deployed iBeacon technology throughout 10 Welsh castles, and within the four-metre dragon model which has been touring its heritage sites during 2016. The solar-powered beacons were deployed by Welsh firm GCell, and work in tandem with the Cadw iOS and Android app developed by Locly. The technology has been […]
With mobile devices easily overtaking the amount of people there are in the world, it goes without saying how important it is as a channel in consumer marketing to both discover and buy. However, a new UK study from 3radical has shown that brands are still consistently failing to embrace this trend and so many […]
TGI Fridays and Byron will soon be accepting the Qkr! with Masterpass app throughout its restaurants, letting UK customers pay from their smartphone using the app- speeding up the bill paying process. Group Individual Restaurants has also signed a deal with Mastercard to implement Qkr across their UK sites early in 2017, which will soon […]
AR firm Zappar has partnered with DreamWorks Animation to bring to life characters from the animated feature film Trolls for Tesco UK. The campaign launched on 21 October to tie in with the release of the movie in UK cinemas. It enables shoppers to explore Tesco stores nationwide with their smartphone or tablet to find […]
Manchester Airport is turning to social media in a bid to lure high flying Chinese tourists to the north west of England by signing up to the far east equivalents of Twitter and Whatsapp. The social media push dovetails with the launch of direct flights between Beijing and Manchester by Chinese carrier Hainan Airlines in […]
Tinder has launched ‘Swipe the Vote’, an in-app experience created in partnership with non-profit organisation Rock the Vote, intended to activate voters for the impending US election. The dating app will present users with a simple poll, created using polling platform Wedgies, which asks them to swipe left or right on seven key issues, and to pick the candidate they intend to vote […]
63 per cent of Britons say they would be ‘unlikely’ to try a mobile-only bank, according a Nielsen study. The main reason given for this unwillingness was concerns over security, but preference for visiting a branch – 50 per cent higher than the global average – was also a factor. Of the 63 countries surveyed, […]