Innovid, one of the world’s leading video marketing platform, announced it has agreed to acquire real-time data intelligence company Taykey to provide brands with new insights into the impact of contextual relevance on video engagement. In a race towards addressability at the lowest cost, content and context of the ad environment have been sacrificed. Brands […]
Digital agency, Puzzle, have partnered with The Children’s Society to launch a unique AI powered bot. The service will guide supporters who have signed up to do a fundraising event for The Children’s Society and those interested in doing so. It can answer questions, provide or email information and update contact preferences, among other features. Henry Rowling, Director […]
Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices. Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]
Facebook is expanding the use of AI in detecting individuals showing patterns of suicidal thoughts, in a bid to improve the speed of which it can alert the necessary first responders. Facebook, which has offered suicide prevention tools for more than 10 years, has been working hard to prevent people on its platform from committing […]
Two of China’s biggest tech companies, internet search giant Baidu and smartphone maker Xiaomi, have entered into a partnership that will see them “establish in-depth cooperation.” The businesses said on November 28 that the partnership would leverage their strengths in both artificial intelligence (AI) and the internet of things (IoT) to provide “an enhanced experience” […]
Microsoft and SAP announced integrated offerings to provide enterprise customers with a clear road map to confidently drive more business innovation in the cloud. In a bold show of commitment, the two companies also announced they will be deploying each other’s cloud solutions internally. Through their unique partnership, the companies will co-engineer, go to market together […]
US ride-hailing company Uber signed a strategic deal with Vietnamese financial technology firm MoMo to let passengers pay for rides using MoMo’s e-wallet, the pair said in a statement on November 29. The deal is Uber’s first e-wallet partnership in Southeast Asia, home to 600 million people, and could help the firm catch up with main […]
The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed. Telecommunications company TSI asked people to share their views on what tech has made the biggest impact since the 1990s, how it is used, and what the future holds. An […]
Asos is among the first brand to toy with Snapchat’s new Promoted Stories feature, released November 24, which the messaging app has touted as a way for advertisers “tell deeper stories”. The format has opened up Snapchat’s most popular user feature to brands, letting them string together images and videos which disappear within 24 hours […]
It’s been rumoured for some time now – but Samsung is finally about to unleash its bendy-screened, folding smartphone in 2018. A support page for the handset, rumoured to be called the Galaxy X, has already been spotted online – and it’s believed it could be unveiled at the CES tech show in January. Samsung […]