YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter […]
Uber has joined a growing list of companies keen on using drones for delivery. It wants to integrate the technology into UberEats, its meal-delivery service, and envisions dropping off its first drone-delivered dinners as early as 2021. The company better known for ride-sharing revealed earlier in 2018 that it’s keen to utilise drone technology for […]
Many US wireless carriers are expanding their retail footprints, not just via traditional brick-and-mortar locations, but also through experiential concept stores as well as on-the-fly pop-up and mobile sites, according to GlobalData, a leading data and analytics company. The company’s latest report: ‘Wireless Carriers Are Extending Their Retail Footprints, Complementing Clicks with Bricks’ explores the […]
Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair. An open letter signed by Rubicon Project, OpenX, Pubmatic, Sovrn, SpotX and Telaria speaks of a commitment “to unleashing the full potential of programmatic advertising” by providing transparent marketplace principles for […]
Facebook is testing a new ad format that features multiple advertisers in one unit, bundling dynamic ad campaigns from two different companies in a side-by-side version of Facebook’s Collections ads. A Facebook spokesperson told Digiday that the format is a small test that involves advertisers who have agreed to participate. The advertisers in the test […]
Startup Adder Mobile Technologies announced the new release of their mobile application on October 19 2018. The new version of the app includes a host of new functionalities and enhancements designed to improve user experience. New features in this ad technology app aim to simplify helping drivers make money while driving. “Several core components have been […]
Global event ticketing company Ticketmaster has got in on the blockchain act with the acquisition of Upgraded, a blockchain technology firm which utilises Ethereum live event ticketing. Upgraded authenticates tickets by converting them into interactive digital assets protected by blockchain. It combines blockchain technology with encrypted barcodes to event organisers more control over ticket distribution […]
Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve […]
Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]
MediaTek announced the results of a survey it conducted with Qualtrics measuring the most popular camera features in smartphones according to US consumers. The survey results highlight the popularity of dual cameras, portrait mode, HDR and other premium smartphone features that have become more accessible to mid-market consumers over the past few years. The results also showcase how […]