M&M’s has launched a new Amazon Alexa skill, ‘Red Recommends’, to help viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. Red Recommends will invite users to chat with the M&M’s Red ‘spokescandy’ as he guides them through the selection of content available. Users simply […]
Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalised shopping experiences. Integration with Adobe Experience Cloud’s content management, personalisation and analytics solutions provides an unrivalled offering for enterprises looking to deliver world-class commerce experiences. The company […]
IX Reach, the leading global provider of carrier services and connectivity solutions, has further improved its APAC connectivity by upgrading its Hong Kong network infrastructure enabling the carrier to provide its own in-region IP BGP Transit services. Whilst IX Reach has been providing SDN cloud connectivity, IX remote peering and high-speed point-to-point/multipoint ethernet services in AsiaPac since […]
Adeezy is set to launch a new global marketplace for the digital advertising industry to connect advertisers, publishers and campaign managers directly with creative talent and content creators from all over the world. Harnessing blockchain technology and AI, Adeezy aims to create a purpose-built ecosystem with new sustainable revenue opportunities and financial transparency for all […]
IBM announced growing adoption of its food supply chain network, IBM Food Trust. The blockchain-based cloud network offers participating retailers, suppliers, growers and food industry providers with data from across the food ecosystem to enable greater traceability, transparency and efficiency. The network is now generally available after 18 months in testing, during which millions […]
To celebrate the second birthday of its Craigslist and Gumtree-like feature, Facebook has added new AI-powered features to improve the experience for both buyers and sellers. Now, when people upload an item they want to sell, Marketplace’s AI technology will automatically choose a category for the item to be listed in and offer a pricing […]
Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, announced that one of the world’s largest digital asset exchanges OKEx has participated in its Initial Coin Offering (“ICO”). Bidooh launched an ICO pre-sale of its cryptocurrency, DOOH Token, on 1 October 2018. OKEx uses blockchain technology to optimise the provision of financial services to […]
The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to a new research by techUK and GfK. It was also the fastest growing, up 19 percent in value between 2016 and 2017, and up 35 percent in volume. These figures exclude the more mature smart TV market which is worth […]
Yonder Media, the agency formed earlier in 2018 by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form. Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a […]