Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]
Google revealed it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs allowed Google to enable Open Measurement on more than 85% of in-app display and video impressions running on Google AdMob and […]
Shopify has launched Shopify Chat, a native chat function that enables retailers to have real-time conversations with customers visiting their stores in order to drive sales. Shopify Chat runs inside Shopify Ping, a mobile app the company launched in 2018 that centralises all customer conversations, along with automated marketing workflows. Once Shopify Chat has been enabled […]
Independent ad tech platform Adform has launched a cross-device targeting solution, which is backed by artificial intelligence (AI), expanding its existing identity management capabilities. The solution makes use of the company’s new Cross-Device Graph to offer enhanced user targeting across various devices and remove the need for advertisers to use an external cross-device vendor. Odin, Adform’s AI, […]
According to a survey carried out by the City of Helsinki in 2018, two thirds of residents identified the climate crisis as their major concern when thinking about the future of the city. In response, Helsinki has launched Think Sustainably, the world’s first online service that enables making sustainable choices as easy as using an app. […]
Indian superstore Big Bazaar is offering its customers fun and discounts with its ongoing Mahabachat campaign. Partnering with Bangalore-based creative tech agency AliveNow, the new Bachat Rush Newsfeed SmartApp game provides players with the opportunity to avail shopping coupons with an extra discount. Players are given one minute to collect as many points as possible. […]
Teads, the global media platform, announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with the goal of increasing ad monetisation scale and delivering the optimum user experience. TI Media is at […]
DKNY (ADF Fragrances) has partnered with voice-activated trial & acquisition platform Send Me a Sample, to drive trial of its Be Delicious fragrance amongst Gen Y and Z, by offering samples via voice. The brand is targeting women aged 18-30 via paid-for posts on Facebook and Instagram. Those targeted will be served creative prompting consumers […]
Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android. The Chinese tech giant said the operating system, a microkernel-based distributed OS, can be used in everything from smartphones to smart speakers, wearables, and in-vehicle systems to create a shared ecosystem across devices. The operating system will be released as […]
Reliance Jio, the mobile network operating subsidiary of Reliance Industries, has penned a deal with Microsoft to help accelerate digital transformation in India. The 10-year agreement will see the pair work to offer Indian businesses technology solutions across data analytics, AI, cognitive services, blockchain, internet of things, and edge computing. Jio will provide its own […]