Shoe retailer, Moda in Pelle, experienced a 33% increase in transactions through a social media marketing campaign in support of the Pink Ribbon Foundation. The Leeds-based brand aimed to increase sales over May Bank Holiday and generate enough revenue to donate up to £50,000 to Pink Ribbon, a charity that raises money for breast cancer […]
Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices. The solution is powered by Adform’s new Cross-Device Graph, removing the need for an external cross-device vendor. The machine learning algorithm behind the graph maps […]
eCommerce firm Shopify has released the results of a study carried out in June and July 2019 into the effectiveness of abandoned cart text messages. The company gathered internal data from its clients who use the feature. It found the tactic works equally well both for companies with over 1,000 sales a month and those with less […]
Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]
Google revealed it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs allowed Google to enable Open Measurement on more than 85% of in-app display and video impressions running on Google AdMob and […]
Shopify has launched Shopify Chat, a native chat function that enables retailers to have real-time conversations with customers visiting their stores in order to drive sales. Shopify Chat runs inside Shopify Ping, a mobile app the company launched in 2018 that centralises all customer conversations, along with automated marketing workflows. Once Shopify Chat has been enabled […]
Independent ad tech platform Adform has launched a cross-device targeting solution, which is backed by artificial intelligence (AI), expanding its existing identity management capabilities. The solution makes use of the company’s new Cross-Device Graph to offer enhanced user targeting across various devices and remove the need for advertisers to use an external cross-device vendor. Odin, Adform’s AI, […]
According to a survey carried out by the City of Helsinki in 2018, two thirds of residents identified the climate crisis as their major concern when thinking about the future of the city. In response, Helsinki has launched Think Sustainably, the world’s first online service that enables making sustainable choices as easy as using an app. […]
Indian superstore Big Bazaar is offering its customers fun and discounts with its ongoing Mahabachat campaign. Partnering with Bangalore-based creative tech agency AliveNow, the new Bachat Rush Newsfeed SmartApp game provides players with the opportunity to avail shopping coupons with an extra discount. Players are given one minute to collect as many points as possible. […]
Teads, the global media platform, announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with the goal of increasing ad monetisation scale and delivering the optimum user experience. TI Media is at […]