Nine has extended a partnership with one of Australia’s newest ad tech players to deliver a mobile programmatic offering it hopes will revolutionise small screen advertising. Playground XYZ, which launched last November promising it would shake-up mobile advertising, has been given the green light to bring new ad formats, including Super Skin, Side Push, and […]
Let’s go beyond a summary of the new iPhone 7 features and look at something that Apple does just as creatively as phones: live streaming. Apple’s live streamed product launch reeled in tremendous amounts of activity on social media and generated a considerable amount of excitement through various digital channels. The viewer adherence as well […]
CREDIT: Getty Images Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up. The Los Angeles startup is nearly on pace to cross $1 billion in annual revenue by the end of next year, according to a forecast released Monday. By selling video ads, sponsored geo-filters and sponsored augmented-reality lenses, Snapchat […]
Image Credit: Shutterstock MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” that it scored a $6.5 million investment led by Edison Partners. “With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and […]
Visitors to London can now gain access to more than 60 attractions using just their smartphone with the new mobile version of the popular London Pass sightseeing card. Developed for iPhone and Android, the mobile London Pass downloads straight to the traveller’s smartphone, syncing with a dedicated app and bespoke operating software to function as […]
Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in […]
Snapchat has let you create custom geofilters for events since February, but until now you’ve needed image editing software to make one. Today the company rolled out a tool for creating on-demand geofilters on the web, using templates for weddings, birthdays, and other celebrations. The filters, which can cost as little as $5 for a party […]
Spanish biotech company Monteloeder has signalled an exciting new era in nutrition with the launch of a trailblazing mobile digital solution that allows consumers to track the benefits of using its NutroxSun™ oral suncare formulation. Two years in development, the new app harnesses big data, clinical science and the very latest persuasive technology to deliver […]
Native advertising technology company ADYOULIKE, has announced a complete brand re-launch, including a new logo. The rebrand is the latest move by the company as it experiences hyper-growth globally. The new branding better aligns the company with its international expansion and global growth objectives for 2016. ADYOULIKE has pioneered native advertising in the European market […]
This quarter’s report marks the four year anniversary of MoPub‘s Mobile Programmatic Trends Report (find the first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub Marketplace, has changed dramatically in terms of players, technology standards, and even platforms. On MoPub Marketplace alone, monthly ad impressions […]