Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in terms of both revenue and net profit.
1. Percentage of Overseas Ad Revenue Increases as a Result of Comprehensive Internationalization Strategy
Mobvista’s revenue soared thanks to the sustained rapid growth of ad revenue in China and the escalating growth of ad revenue from overseas markets. At present, overseas markets contribute 40% of Mobvista’s total revenue.
Currently, Mobvista has offices in 12 cities across the world with over 50 employees in the U.S., as well as expert staff in India,Southeast Asia and Europe. Global business teams with both international and local expertise have helped Mobvista become a valued partner of well-known brands such as Uber, PayTm, SGN and Electronic Arts.
Strong distribution of advertiser resources in vertical markets enables Mobvista to expand from utility-focused services into more diversified areas including content, e-commerce, entertainment and lifestyle. These balanced and diversified businesses are in line with the mega-trend of the Chinese mobile internet industry expanding from utility to vertical markets.
Mobvista continues to be recognized as an industry leader, which is also the only company besides Facebook, Google and Twitter that ranks among Top 6 companies for both iOS and Android in the AppsFlyer Performance Index, as released by AppsFlyer, the world leading third party mobile market monitoring company.
2. Powered by Overseas Mobile Supply-Side Platform, Data Drives Dramatic Ad Revenue Growth
Along with revenue growth, Mobvista’s gross margin increased by 50% from 2015 – thanks to the improved matching of ads and audience through optimized big data mining and refined operation.
Mobvista started building its overseas supply-side platform (SSP) based on native ads last year, with a majority of the top Chinese developers integrating Mobvista’s monetization SDK. Currently, Mobvista has over 150 million global SDK Daily Active Users (DAU). “With expanding global audiences, we will, on the basis of optimizing user experiences, continue to pursue compelling native ad displays, enrich the dimensions of our user database, improve ad matching algorithm sets and nurture sustainable competitiveness in data-driven ad revenue,” says Robin Duan, founder & CEO of Mobvista.
3. Increase Assets and Integrate Global Resources through Equity Financing
Mobvista’s assets increased to $233.55 million at the end of H1 2016, about three times of that at the end of 2015. In 2016, Mobvista raised $79.65 million through two rounds of equity financing.
Through equity financing, Mobvista accelerated resource integration in major markets including North America, Europe andSoutheast Asia, laying the groundwork for achieving a great leap forward for business growth. In 2016, Mobvista acquired NativeX, an established mobile native ad platform based in the U.S., and Europe-based GameAnalytics, a leading behavioral analytics platform for game developers. These acquisitions go to further enrich high quality traffic, advertiser resources and data resources in overseas markets (especially US and Europe), and is an important step for Mobvista to provide one-stop solutions to developers by building a closed industry chain loop.
Mobvista has maintained great momentum in the first half of 2016 and made breakthroughs in mobile digital marketing and traffic monetization businesses with its overseas strategy and investments also broadly recognized.