Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS revealed that mobile display continues to outpace search and grew by an exponential 92.6% […]
Tinder today is launching a new application for social polling. The company announced the debut of “Tinder Stacks,” an app for iMessage users that will let you use the “swipe to like” gesture the dating app popularized for anything you want – whether that’s polling your friends which photo should be your new profile picture, […]
The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever. Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion. The MMA Germany will kick off its […]
Whether you’re juggling work, school, family, or just the demands of daily life, everyone needs a little break and a new adventure sometimes. But knowing what to do once your vacation starts can turn what’s supposed to be fun into a lot of work. You might get recommendations from friends, professional travel guides, or online […]
McDonald’s Japan rolled out a campaign using from the Weather category’s Weather Index when it launched a customizable menu that offered many burger variations. Using sales data from the company’s nationwide network of restaurants, together with weather data, McDonald’s Japan was able to analyze in real time when and where products were selling well, and […]
A future US president who looks (and talks) suspiciously like Donald Trump and triggers Armageddon on Earth stars in a caustic new mobile game app. Once the Earth is in flames in the game, President “Jrump” must colonise other worlds to “make the galaxy great again.” He needs to climb walls the player must build […]
Background: DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show. Details and Implications: Rise of the machines: Technology is the driving force […]
Have a 2 a.m. hankering for ice cream or organic seaweed chips, or a need for cat litter or dog food before dawn? Perhaps you’d like a toaster, pregnancy test or rolling papers, or a spatula, mousetrap or smartphone charger and don’t want to wander around town in the middle of the night looking for […]
Viamedia, the television industry’s largest independent cable TV ad management company, today announced an advanced mobile advertising innovation, AdMessenger Tap-To-Expand, the latest addition to the company’s growing roster of cutting-edge cross-platform ad solutions to reach any viewer on every screen. AdMessenger “Tap-to-Expand” is designed to reach consumers with an easily updated, geo-targeted, offer specific, custom-scrolling […]
Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning today, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house […]