SITO Mobile, a leading mobile engagement platform, announces a data and product development partnership with Blue Bite, a top cloud-based IoT platform company.
SITO Mobile’s Marketing Platform provides advertisers access to more than 98% of U.S. mobile consumers via 200,000 of the world’s most popular apps to present consumers with digital display and video ads. SITO Mobile’s owned-and-operated platform processes more than 4.5 trillion mobile data points monthly through its machine-learning algorithms, continuously improving SITO Mobile’s location-based audience targeting and real time delivery optimization – and delivering superior advertising results. The Marketing Platform also integrates SITO Mobile’s proprietary campaign measurement and attribution service, Real Time Verified Walk-In (VWI). SITO will add data supplied by Blue Bite to SITO’s Data Management Platform (DMP), creating new mobile advertising opportunities to connect brands and customers at scale.
Blue Bite’s physical-to-digital IoT Platform now powers a network of over 280,000 smart objects, including products, retail spaces, and out-of-home media placements. The platform integrates with eight different mobile technologies including NFC enabled touchpoints, Bluetooth beacons and WiFi access points. The platform analyzes data from a multitude of sources in real-time, and translates those data points into usable insight that drives contextually relevant mobile experiences for consumers.
SITO and Blue Bite are partnering to combine Blue Bite’s hyper-local physical sensor level data with SITO Mobile’s rich geo-based mobile data to enhance SITO’s attribution technology (VWI) and to improve location-based targeting for both SITO and Blue Bite campaigns. This will provide SITO with more precise geographic attribution in areas with many points-of-interest under one roof (for example: shopping malls) and also provide dwell time at points-of-interest. Additionally, the partnership will bring greater depth to Blue Bite’s audience data, enabling its platform to deliver more relevant content and digital experiences to consumers.
The partnership will also allow content including video to be delivered based on a consumer’s proximity to specific locations and will allow brands to extend their mobile message from out-of-home and/or retailer touch points to mobile devices. With SITO’s coverage of 98% of households and Blue Bite’s proximity-based targeting, advertisers will be able to reach the right audiences at scale, at the right time, while bolstering the data assets of both companies.
In today’s mobile digital economy, consumers are able to retrieve information faster and more efficiently than ever before. They can now be targeted immediately while they are in close proximity to a particular product, further enhancing the value of the mobile experience and delivering content even more tailored to each individual user. As a result, consumers will be able to receive exclusive local deals, rewards, and news from wearables, bus stops and other connected objects.
“We enthusiastically welcome Blue Bite to SITO’s growing ecosystem of data and product partners,” said Jerry Hug, CEO of SITO Mobile. “We are eager to leverage our complementary technology and touchpoints to enrich our combined data assets and create an even more powerful value proposition for marketers. We look forward to taking advantage of the various opportunities that emerge by combining Blue Bite’s network with SITO’s far reaching mobile audiences and data set.”
“We’re excited by the opportunity to combine these two technologies – both for its immediate value but also for their future possibilities,” said Jon Lowen, SITO Mobile’s EVP of Operations and Product Development. “The ability to leverage micro-local data from products and retailers provides SITO Mobile with a new level of geographic precision that enhances our attribution and targeting capabilities— further setting us apart from other location based advertising options.”
Mikhail Damiani, CEO & Co-founder of Blue Bite, shared his sentiments, “Partnering with SITO Mobile is yet another step in the right direction in our quest to improve the Blue Bite platform. This symbiotic relationship will allow us to strengthen our audience data, in-turn empowering brands to deliver the best mobile experience to their customers. We are excited about working together to improve the value of the content and messaging that both engages and retains mobile users.”
Source: SITO Mobile