Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

Blis’ new privacy-first product suite will enable clients to deliver key business outcomes. By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media.

Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

inMarket to acquire Thinknear, expand location-based marketing solutions

inMarket to acquire Thinknear, expand location-based marketing solutions

 inMarket, the leader in digital advertising for the physical world, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav. The acquisition will have Thinknear’s team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket’s 10 years of bootstrapped expansion and […]

Foursquare acquire Placed from Snap Inc.

Foursquare acquire Placed from Snap Inc.

Foursquare, the social media platform of yesteryear turned enterprise tech company, announced a $150 million funding infusion on May 30 as well as its first acquisition. Placed, the Snap Inc.-owned ad-tracking attribution platform, was acquired for an undisclosed amount in a deal that also makes Placed founder and CEO David Shim Foursquare’s president. “This is […]

Telenav and Sionic Mobile team to help automotive OEMs deliver localised in-car digital commerce and offers

Telenav and Sionic Mobile team to help automotive OEMs deliver localised in-car digital commerce and offers

Telenav, a leading provider of connected car and location-based services, and Sionic Mobile, a leading provider of cloud-based connected-commerce and loyalty currency gateway services, have entered into a strategic alliance agreement to bring localised in-car digital commerce and offers to drivers. Telenav’s location-based services and mobile-advertising capabilities coupled with Sionic Mobile’s in-vehicle payment and order-ahead […]

The Walking Dead: Our World, the AR game based on AMC’s hit TV series, launches globally

The Walking Dead: Our World, the AR game based on AMC’s hit TV series, launches globally

The Finnish game developer Next Games and AMC today launched the unique and highly-anticipated, location-based, augmented reality mobile game The Walking Dead: Our World, allowing players to fight walkers wherever and whenever they want: on the streets, in the park, and even on their sofa. The game is available to download from the Apple App […]

Two-thirds of marketers embracing location data for ads and promotions, according to Factual

Two-thirds of marketers embracing location data for ads and promotions, according to Factual

Almost two-thirds of marketers are making use of location data for tageting ads and promotions, and nearly half for location-based offers, according to new data from location firm Factual. With mobile overtaking desktop, a wealth of location data is now available to marketers. US companies alone spent $17.1bn (£12.75bn) on location-targets mobile advertising in 2017, […]

MoviePass app tracks users before and after they go to the cinema

MoviePass app tracks users before and after they go to the cinema

Subscription-based movie ticketing service MoviePass tracks your every move and it’s not afraid to admit that – though it claims to have no intentions of selling this data on. Speaking during a presentation at the Entertainment Finance Forum in Hollywood, California, the app’s CEO Mitch Lowe told the audience that “we know all about you”, […]

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6bn mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution is now available to UK and international advertisers, […]

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