SITO expects location-based mobile ad market to grow to about $18 billion in 2019

SITO expects location-based mobile ad market to grow to about $18 billion in 2019

A small U.S. advertising company is making waves in the tiny but rapidly growing market for personalized mobile advertising. SITO Mobile Ltd uses location-based data to target ads to users of more than 250,000 mobile apps, including the Wall Street Journal, Pandora and Major League Baseball. SITO collects data including a device’s ID and location […]

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]

Mobile Prodigies – How do Generation Z and Millennials respond to Mobile Advertising

Mobile Prodigies – How do Generation Z and Millennials respond to Mobile Advertising

The new research provides significant new insights into the behaviour and attitudes of young generations as they respond to mobile advertising. Verve, a leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers […]

McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan rolled out a campaign using from the Weather category’s Weather Index when it launched a customizable menu that offered many burger variations. Using sales data from the company’s nationwide network of restaurants, together with weather data, McDonald’s Japan was able to analyze in real time when and where products were selling well, and […]

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016

Mobile Payments using NFC & BLE Beacons lead the way for new marketing technologies. The possibilities of smart devices, mobile payments, wearable technology & NFC are beginning to take a grip in consumer trends and forecasts. The figures can’t be denied. “Payments made through NFC, will witness the highest year-over-year growth rate, increasing at over […]