Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global clients and agency networks looking to target African audiences.
Mobiclicks was founded in 2007 by Shaun Rosen and has grown rapidly over the past nine years to become a leading player in the African media industry, and one of the largest mobile media buyers on the continent. Operating throughout Africa, the business is considered the “go-to” agency for all mobile marketing and advertising activities, having established strong and long-lasting relationships with clients throughout Sub-Saharan Africa.
While location advertising is relatively new in the African market, approximately 15 to 25 percent of campaigns are location-driven and this is growing fast, according to Rosen.
“There is a lack of education in Africa about location and the opportunities and possibilities it offers,” says Rosen. “But the opportunities brands and agencies can achieve by using location is outstanding. Mobiclicks is ready to fulfil this role and educate the market.”
Like many markets, both developing and mature, mobile is the single thread that combines other advertising platforms like TV, OOH and desktop. In Africa mobile is growing exponentially and is the gateway to the internet for the majority of consumers in all African markets, with the number of unique mobile subscribers forecast to reach 725 million by 2020.
“Mobiclicks has had a relationship with key Blis executives over the past few years and has already worked together on various campaigns,” says Harry Dewhirst, President of Blis. “With a background in performance-based marketing, Mobiclicks has a strong team of mobile specialists that have gained proficiency in real-time optimisation, ensuring that clients’ KPIs are met and optimal ROIs are delivered. We are confident that Mobiclicks will deliver outstanding results using the Blis platform,” adds Dewhirst.
“The level of professionalism that Blis offers, and the insights and reports they provide from their analytics are very powerful, plus the fact that Blis is a global business and leader in location data and advertising,” says Rosen.