Location Sciences, the leading mobile location data and intelligence expert, has announced a contract with Vicinity Media, Africa’s first premium location-based ad network. The partnership will see Vicinity run verification on all its location impressions. Vicinity Media initially implemented Verify, Location Sciences’ proprietary location verification platform, to carry out an independent audit of its location […]
The average American reads about four books a year, which is quite a small number – and one that’s even smaller in Brazil. But, as the literary market gets back on its feet (according to Nielsen Bookscan, sales in 2018 grew about 5% over the previous year), the new bookshelf stars are not the great […]
Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group. MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising […]
Considered “the most impressive musician in the world” by Miles Davis, Hermeto Pascoal recorded in studio new songs in the style of someone who “was born music”. And inspired in Hermeto’s singular experimentalism – he’s known for even producing some of his instruments, when he doesn’t use his own body as one – agency Africa […]
A very alarming scenario was the starting point for MTV to launch a digital platform that is helping young Brazilians to understand the importance of their votes, putting them face to face with the politician that represents his or her interests today in Congress. According to a recent survey of Instituto Locomotiva/Ideia Big Data, 94% […]
Mobile Virtual Network Operators (MVNOs) accounted for 0.66% of Africa and the Middle East (AME)’s total mobile subscriptions in 2017. This share is expected to grow slightly over the forecast period to reach 0.73% by 2023, according to GlobalData, a leading data and analytics company. Declining voice prices and the emergence of over-the-top (OTT) applications […]
Africa and Middle East’s (AME) monthly mobile data usage per subscriber is forecast to more than double between 2017 and 2022, reaching 4.6GB by the end of the forecast period, according to GlobalData, a leading data and analytics company. Growth will be supported by the increasing availability of sub $50 smartphones, falling data prices and […]
The average monthly mobile voice usage per subscriber in the Middle East and Africa will remain stable in 2018, despite the growing adoption of over-the-top (OTT) voice applications such as Skype, WhatsApp and Facebook Messenger, according to GlobalData, a leading data and analytics company. OTT voice applications can have a negative impact on telecom operators’ […]
Rapid and effective qualitative market research using mobile phones is helping drinks giant Diageo revamp its advertising and better understand the positioning of its brands in African markets. Traditional research methods can be expensive and hard to organise, and may often deliver superficial results, so the Join The Dots agency came up with an alternative […]
If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalised on this by enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support […]
