McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential. Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan […]
Technology firm Xurpas Inc. is taking over a fast-growing mobile advertising network in Asia Pacific with a $45-million deal to buy 100 percent of Singapore-based technology firm Art of Click Pte. Ltd. Art of Click has created a proprietary, next generation ad optimization platform for advertisers. Its platform supports both client brands and global and […]
With the number of Hispanic voters in the U.S. topping 27 million this year – and immigration playing a pivotal role in the national debate – the impact of this rapidly growing demographic on the 2016 election is expected to be decisive. Florida International University (FIU) and Adsmovil decided to run a mobile poll using […]
Pushspring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company […]
TubeMogul has been selected as the preferred programmatic platform partner for brand advertising in Australia by multinational distilled beverage manufacturer, Pernod Ricard. Pernod, which previously used Vizeum for all of their programmatic buys, will now use TubeMogul’s automated software platform to plan, buy, measure and optimise their Australian brand advertising and manage the entire process […]
Mastercard is about to start letting customers in the UK and Europe pay for goods online by using their face instead of a password. Having already been trialled in the US and Canada, the service, called Identity Check Mobile, asks for customers to pose for a photograph of their face to authenticate online purchases. Shoppers […]
By Mary Ku, Director of Product Management Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — […]
Josh Edelson | AFP | Getty Images Facebook is already dominant in mobile advertising, and the company has the opportunity to become even more so through its messaging services — What’s App and Facebook Messenger. The company sees natural fits for brands on its messenger apps, Facebook executives said during a press question-and-answer session during […]
As Margaret Gould Stewart explains it, when it comes to mobile ad experiences, Facebook views user sentiment and trust the same way it might look at a natural resource: don’t use it up. At the TAP Conference today, Gould Stewart, VP of Product Design at Facebook, laid out how the social network thinks about mobile […]
Mobile messaging app Line has announced a series of new features that will give businesses and developers the ability to create chatbots. As well as creating new technology and opening up to the developer community via a new messaging API, Line will be actively encouraging people to build valuable chatbots via a financial reward. The […]