The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics. While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs […]
Singaporeans aged 16 to 34 prefer YouTube to TV according to a study by Google Singapore and Kantar TNS, with older demographics visiting YouTube at least once a month. The study surveyed 1,035 Singaporeans aged 16 to 60, and follows the brand safety crisis furore around Google. Overall, 45% of Singaporean internet users prefer YouTube […]
Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]
Location-based notifications can make the difference between a successful, engaging app and one that is soon uninstalled, with 84 per cent of millennials more likely to take action when notifications are tailored to their current location, according to a new whitepaper from Tune. Location data is just one of the crucial tools needed to optimise how […]
There has always been something that gets in the way of our relationship with technology: the keyboard, the mouse, the screen. We’re now ready for the most natural and intuitive form of interaction —the voice. It’s time for humanity and technology to Speak Easy. Speak Easy is a trends and insight report, carried out in […]
Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics. The data, from web analytics company StatCounter, indicates that Google’s mobile OS topped the worldwide OS internet usage market share in March with 37.93%. Windows-running devices, meanwhile, accounted for 37.91% of internet usage […]
Vpon Big Data Group, Asia’s leading big data ad tech company, releases the latest Hong Kong mobile advertising data report shedding light on the mobile behaviour of Mainland Chinese and Taiwanese tourists when traveling in Hong Kong. The HongKongers’ mobile user behaviour pattern and mobile market in Hong Kong are also covered. The report reveals […]
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]
Entertainment and finance apps have powered a 43 per cent surge in app usage in India over the course of 2016 according to the latest study conducted by Yahoo’s Flurry Analytics. The State of the App survey found that time spent on messaging and social apps grew at a greater clip in India (52%) than […]
Young TV consumers may be watching much more streaming video, but a large majority will skip online video advertising if allowed. The latest Deloitte “Digital Democracy Survey” says 80% will skip digital TV/video commercials — and over 70% of Millennials and younger Gen Z viewers find mobile ads to be “irrelevant.” Ad-blocking software is a […]