Urban car buyers may be exposed to more marketing messages than their suburban and rural counterparts, but CitNOW research shows that vehicle retailers are now in a stronger position than ever to reach out to them with video. City dwelling motorists are the keenest audience for video content when making a purchase, with more than […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on mobile, this latest Global Ad Trends report includes key findings based on data from WARC’s 12 key markets – Australia, Brazil, Canada, China, France, […]
Mobile commerce is taking off among Twitter users in Asia Pacific, after a study commissioned by the social media company found that across 15 countries, approximately two in three users are most likely to browse and make payment on mobile than their counterparts in US and Europe. The report, which delves into mobile shopping behaviours […]
The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed. Telecommunications company TSI asked people to share their views on what tech has made the biggest impact since the 1990s, how it is used, and what the future holds. An […]
Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]
The cost of mobile data in European countries varies substantially, with Belgium and the UK offering the least data per Euro, while Romania offers the most, according to GlobalData, a leading data and analytics company. Consumers may not expect €10 to buy a lot of mobile data in northern and western European nations, but the […]
IAB Europe, in collaboration with IHS Markit, has published the AdEx Benchmark H1 2017 Study. The data reveals that online advertising grew 11.5% to €22.2bn for the first half of 2017 from €20.2bn in H1 2016. The Study reveals that nearly all growth in online ad spend was on mobile; mobile display grew by 45.9% […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]
Mobile gaming is increasingly becoming an important option for marketers in Asia Pacific when planning for their campaigns, after studies from eMarketer and AppsFlyer showed extremely robust growth in revenues and growth in audiences. AppsFlyer released its latest gaming app findings in its “The State of Gaming App Marketing” study that analysed 40 countries, 1,300 […]
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions […]