Summing up the Diwali season, Adby Ventures released a report about 10,000 Active advertisers across the country advertising in the festive month ending mid-October. The report compared advertising across different platforms (desktop, mobile, videos) and mapped the increased activity of different industries in the festival season. It also released a comparison of the digital advertising […]
Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research by Teads, the inventor of outstream video and the a leading video advertising marketplace in the world. Key findings: The research reveals the impact of video ads in […]
Global giants such as Facebook, Snap and Google have placed a large portion of their bets on mobile advertising, pointing to a bright future indeed for this market, according to Persistence Market Research. Mobile advertising — which includes search, social, programmatic, and video ads — is important in both developed and emerging economies, especially so […]
Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research. The study, from transparent media buying platform, iotec, addresses some of the rising concerns within mobile programmatic advertising through their latest […]
Television continues to be the biggest advertising platform in India, but mobile ad spend is growing rapidly and is expected to increase by 85% in 2017, according to the latest estimates from eMarketer. The New York research firm forecast that overall digital ad spend in India will rise to $1.21bn this year with further double-digit growth […]
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific. The 2017 State of Marketing Attribution report provides detailed insight into a marketer’s perspective […]
Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]
Less than a quarter (24%) of mobile media planners use third parties to measure and validate their data, according to new research, despite ongoing calls from marketers for digital giants to increase their third party measurement partners. GroundTruth (formerly xAd), conducted the study in conjunction with ExchangeWire, which saw it survey over 150 mobile ad […]
New research from Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]
Digital ad spending in the Southeast Asia is set for a significant rise, as mobile sees heavy investment across the region. Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will all see their digital ad spend increase by double digits in 2017 and 2018, according to eMarketer. Spending will surpass $2.2bn across these markets, accounting for […]