More than one in four teenagers – an estimated 866,000 young people in England and Wales – say they couldn’t enjoy Christmas without social media according to a new survey carried out for The Children’s Society. Almost one in three, more than one million, said they thought it was getting harder to enjoy Christmas, while […]
Research from Smaato has shown the power of video within mobile advertising, highlighting the increasing dominance of in-app advertising over mobile web in overall worldwide mobile ad spending and also delves into the explosive growth of mobile video. The global real-time advertising platform provider’s company’s Q3 2017 Global Trends in Mobile Advertising Report, analysed over […]
The digital habits of older car buyers and older members of Generation X – the 45-54 year-olds – are keeping the laptop business in rude health, according to the latest research from automotive video expert CitNOW. Members of ‘Generation X’ and those over-55 are keen viewers of online video content and among the most receptive […]
The majority (62%) of brands will bring their media buying in-house by 2022 according to an Adobe poll, which has also dubbed 2018 as a “watershed year” for automated media buying, as such technologies are increasingly used to advance TV advertising. Adobe published the findings on December 19, stating that 86% of brands and 89% […]
A new report published by Brightpearl, a provider of retail management systems that helps high-growth retailers streamline back-office operations, finds an enormous gap between omnichannel importance and adoption and its effective execution. The findings, taken from a report entitled ‘The State of Omnichannel’, a survey of 352 retail leaders in the United States, shows that […]
Criteo has unveiled the findings from two third-party studies it commissioned, as part of the company’s new initiatives to create an open commerce marketing platform. The studies examined the value of data and the strength of shared pools of knowledge within the industry, and is a timely reminder for Australian brands that they need to […]
Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]
More than 58% of video plays globally – a record – occurred on mobile devices in the third quarter of 2017, per the Q3 2017 Global Video Index released by Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetising video. This represents the sixth consecutive quarter in which […]
UK residents and businesses located in rural areas should push for improved access to ultrafast broadband (with connectivity at 300 Mbps and above) and 5G services, according to GlobalData, a leading data and analytics company. One of the primary inhibitors to economic growth in the UK is the shortage of internet access services and lack […]
By the end of 2017, advertisers are expected to spend an estimated £3.39bn on programmatic trading, up 23.5% from the previous 12 months, eMarketer estimates. “Despite recent negative press, the UK remains a market leader in programmatic, and strong growth will continue over the next few years,” the report states. Mobile is – and continues […]