Facebook offers Snapchat-style photo filters

Facebook offers Snapchat-style photo filters

Less than a week after borrowing one of Snapchat’s defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Limited to Canada and Brazil for the time being, Facebook has introduced new filters which can be used to jazz up photos in various ways, such as turning faces into animations. […]

Disney Launches Kid-friendly Messaging App

Disney Launches Kid-friendly Messaging App

Disney Australia has launched its own standalone messaging app aimed at creating a family-friendly channel for kids to communicate over which integrates games and education resources. Disney Mix is approved for “4+” on the app store, and includes reminders about online safety, cyberbullying and harassment, with an integrated “Whistle” icon in all chat threads that […]

Twitter extends conversational ads to all advertisers and launches ‘Instant Unlock’ option

Twitter extends conversational ads to all advertisers and launches ‘Instant Unlock’ option

Twitter has introduced a new feature, Instant Unlock Card, to its conversational ads, which roll out to all advertisers on August 4 after a seven month beta. The social media platform first introduced conversational ads – which contain call-to-action buttons, inviting users to share personalised versions of a brand’s content with their own followers – in January, […]

QR Code-style Scannable Ads Coming to Snapchat

QR Code-style Scannable Ads Coming to Snapchat

Snapchat is reportedly developing a new ad product based on scanning print materials or another screen with the smartphone camera, QR code-style, in order to unlock content in its app. According to The Information, a potential use case would be as a way of accessing special offers. The product is set to roll out this autumn – unless […]

Honda revs up social activations with stop-motion mobile videos

Honda revs up social activations with stop-motion mobile videos

Honda is promoting its revamped 2017 Ridgeline vehicle with a social media campaign that includes four stop-motion videos showing off its features alongside another series with a woodworking expert detailing various pieces that can fit into the vehicle’s back. The car manufacturer joined forces with Oscar-nominated stop-motion artist PES for the new integrated marketing campaign, […]

Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire

Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire

Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat strategies by inserting themselves into consumers’ most photo-worthy special occasions. The resortwear retailer is throwing its hat into the Snapchat marketing ring by rolling out four free exclusive filters […]

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